As it celebrates its 100th birthday, KLM is feeling penitent. And it thinks you should too.
British Airways is not the only airline celebrating its 100th anniversary this year. KLM is too and the Dutch carrier is celebrating in a very different way than its British counterpart. In fact, it seems to me like it is not celebrating all…just mourning.
Take a look at the new “KLM Fly Responsibly” video:
Fly Responsibly is KLM’s commitment to taking a leading role in creating a more sustainable future for aviation.
Essentially, it tells you to fly less for the sake of the environment and if you do, donate to offset your carbon emission.
I’m certainly not here to debate climate change, but I will note this: KLM is not stupid. Flight shaming has caught on, especially in Europe. The new ad is shrewd ruse to virtue signal, thereby giving KLM more credibility…and more business from a new generation of travelers who give lip service to the environment.
This commercial is supposed to warm our progressive hearts so that we praise KLM for being so forward-thinking when it comes to the environment. Don’t fly us, take the train!
But I’m not impressed. KLM depends upon polluting to survive…it’s an airline for goodness sakes. This type of commercial is nothing more than a ruse to make poeple feel better about themselves for flying KLM.
KLM’s actual 100th anniversary is not until 100 days from now, on October 9th. Maybe on that day they’ll actually have a video that celebrates KLM’s contributions to the aviation world over the last century?
Am I taking too cynical of a view on this?