The rule has always been and remains that you have a right to recline your seat (and so does the person behind you). But what impressed me most on a Turkish Airlines A350-900 flight was the restraint shown by...
United Airlines Wants To Send You More Text Messages
United Airlines is expanding its marketing campaign via short message service (SMS) as it seeks new audiences beyond its millions of MileagePlus members. United Airlines Expanding SMS Marketing Campaign I wasn’t even aware United had launched a new marketing...
Southwest Airlines Buzz Words: Monetize + Premium
The repeated use of “monetize” and “premium” in its investor presentation last week reveals the heart of Southwest’s strategy to adapt to a changing aviation market. I am of the opinion that the changes strike the right balance and...
