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Home » Alaska Airlines » Stealth Devaluation: Alaska Airlines Updates North American Award Chart
Alaska Airlines

Stealth Devaluation: Alaska Airlines Updates North American Award Chart

Matthew Klint Posted onOctober 4, 2025October 3, 2025 5 Comments

a couple of airplanes in the sky

Alaska Airlines has quietly updated its award chart for flights within North America operated by Alaska or Hawaiian, adding a new and higher minimum mileage threshold for longer distance itineraries.

Alaska Airlines Updates North American Award Chart, Adds New Distance Tier

On October 1, 2025, Alaska and Hawaiian merged into a single loyalty program, with HawaiianMiles folding into Alaska Airlines’ Atmos Rewards loyalty program. In rolling out the new combined program, Alaska Airlines has updated minimum pricing on North American awards, adding a new band for one-way flight itineraries of 3,501 miles or more:

a screenshot of a screen

For reference, this was the prior chart:

a screenshot of a chart

Note that Alaska used to have a separate category for Hawaii, but now all is folded together with a new tier for awards over 3,501 miles.

These “from” prices are just a starting point, not an upper limit or guarantee that a single flight will be available at that price:

Redemption levels are subject to limited availability and may not be offered on all flights or dates. Availability varies by route, travel period, and booking window.

But with awards to/from Hawaii that are greater than 3,501 miles now starting at 60,000 miles in business, that represents a 33% price hike (long-distance economy class awards also went up from starting at 15,000 miles to starting at 20,000 miles one-way). Business class awards to the contiguous USA, Canada, or Alaska that are over 3,500 miles rise from a base of 30,000 to 60,000 in business class, doubling the price.

Is Notice So Hard, Alaska Airlines?

While this news objectively represents a devaluation, since many awards now start at a baseline price that is much higher, Alaska and Hawaiian flights are priced dynamically so it was virtually impossible to find space at that “saver” level anyway.

Even so, would it have killed Alaska to offer a bit of notice before adjusting these rates, especially for its members based in Alaska or Hawaii? Overnight, their miles are suddenly worth much less for the same itineraries, which is the cardinal sin of any loyalty program. It’s rarely about the devaluation itself; it’s about providing notice as a sign of respect to your members.

Sadly, Alaska once again missed the mark.

CONCLUSION

Alaska Airlines has updated its award chart for North America, with higher starting prices for long-distance itineraries operated by Alaska and Hawaiian. While the adjustments themselves are both understandable and reasonable, it is a shame that Alaska felt it did not need to provide advance warning to it loyalty program members.


image: Alaska Airlines // hat tip: Loyalty Lobby

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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5 Comments

  1. Steve Reply
    October 4, 2025 at 10:09 am

    …and it begins.

    Time to cash out your Atmos points folks, as this will be the beginning of the downward spiral.

  2. Alert Reply
    October 4, 2025 at 10:14 am

    To better prepare for damage settlements from the “mushroom-head” pilot , they ought to triple their award requirement increases , and double the fares . Any pax on the plane when the “mushroom-head” turned off the fuel , deserves a hefty settlement for “after-the-fact” distress , whether the pax knew about it or not .

    Also , the “computer-head” customers from SEA might be “gaming” the awards , ya think ?

    Too many “mushroom-Head” and “computer-head” fools , and too few “level-heads” .

  3. Dave Edwards Reply
    October 4, 2025 at 10:38 am

    Good, cheap mileage options to fly Alaska by booking on AA at times. Granted flexibility is the key but I’m getting coast to coast trips for 7500 miles flying through SEA. Adds an extra stop at times but when you have the time it’s hard to beat.

  4. Peter Reply
    October 4, 2025 at 10:49 am

    I think there’s still good value to be had from Atmos. But it’s no great surprise that they were going to devalue after they made a new program and flooded the market with Atmos credit cards with big SUBs. Likewise there is still good value to be had from AA but certainly many more expensive redemption opportunities post-ThankYou point transferability. Both programs still much better than Delta and United in my opinion.

    But always a bit of a bait and switch feeling on these types of things. Notice periods should be a minimum requirement. South Korean regulators protected their citizens. I suppose many in America prefer regulation by way of the wild west.

  5. D.A. Reply
    October 4, 2025 at 1:53 pm

    Death by a thousand cuts for the former Hawaiian Pualani Elites

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