Walt Disney World Resort has greatly limited the benefits of its Annual Passholders. Last week, the value of annual passes were degraded further.
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Disney World’s Prior Benefit Reductions
Walt Disney World Resort Annual Passholders enjoyed a host of benefits especially at the Platinum level or higher. With this pass, guests can visit any day, any of the four parks they like as often as they choose with the exception of a two-week period. Moving from park to park is called park-hopping and the theme park sells passes that allow this for those that do not hold an annual pass. Park hopping has been discontinued due to COVID-19 park restrictions and the ability to manage crowds and anticipate traffic.
The theme park has re-opened to visitors but annual passholders find scant availability. The park is open to single-day ticket purchasers nearly every day on the calendar. Passholders, subject to diminished availability, find opportunities few and far between and rarely together making it difficult to visit even within Florida for those that do not live in Orlando.
Fastpasses were also suspended. Fastpasses allow any guest that registers to secure a time to visit a ride without waiting in the standby line. The reasoning behind disallowing Fastpasses seemed thin, why and how would this be affected by crowd control? Wouldn’t it make more sense to schedule guests evenly across the resort at different rides to keep guests apart from each other in line?
Park Annual Pass holders have not been pleased.
Disney’s Latest Degradation
This week, Disney World announced that all four resorts will reduce hours in September. The currently next-to-impossible to reserve, Disney Hollywood Studios, Disney Magic Kingdom park lose one hour each. Epcot and Disney’s Animal Kingdom each drop two hours. Hollywood Studios may be a harder ticket to obtain due to its new Star Wars land, opened in the last couple of years.
The lost hours are in the evening which makes it even tougher for annual pass holders to take their children to Disney even for just a few hours after school and the workday has finished. That only matters if pass holders can find a date in which they can gain entry anyway. Park reservations on the Walt Disney World website have made it next to impossible to secure a coveted theme park ticket.
The Disney Florida Resident Annual Pass (passholder program) has taken a severe hit with the new requirements as many prefer to utilize the Park Hopper, but reservations were limited to one per day and only three at a time. The ability to secure these reservations was limited for Florida residents as most do not stay at the resort hotels during their visit. This is without factoring in blackout dates (for those with the Silver and Gold passes.) With this diminished Disney experience and few annual pass options, some Florida residents found themselves leaving Walt Disney World behind in favor of Universal Studios.
My family always found that our night owl child was able to ride the most rides after the early riser families had left for the day utilizing extra magic hours offered by area hotels. That would be impossible to achieve now.
Water parks are set to reopen this summer.
Is This a Winning Strategy?
Disney, and companies like it, want a mixture of new guests and annual revenue. Some have noticed the subscription model for everything these days. Subscriptions provide consistent, planned revenue that sustains healthy growth for businesses especially those with seasonality. Annual Passholders are Disney’s subscription customers. They pay either monthly (Florida residents-only) or upfront for the year and provide revenue bursts on each visit in the form of food and beverage sales, merchandise, and other items.
However, Disney makes far more money from one-time visitors. Think of the family that saves up for years to go to Disney World. They are much more likely to stay at a Disney-owned resort on property, allowing Disney to secure a premium on their resorts and capture more of the guest’s total spend. On an annual basis, the spend is likely lower net lower for one-time visitors than annual passholders, but with capacity restrictions in place, the company has to choose their crowd.
That strategy, however, may deliver more in the short term but upset the consistent and higher value absolute customers. Annual Passholders will spend $6,000/year for a family of three just on park entry. The company doesn’t release total value of customer subsets, but from my experience, those guests are likely spending closer to $10,000/year in total, some much more. At least I racked up 3x Chase Ultimate Rewards points on my Disney spend and could have further extended that had I added the Disney Dining Plan.
In order to trade customer groups and remain legally compliant, Disney had to allow Annual Passholders an escape and a refund of the unused remainder of their contract. Many Passholders have canceled their contract until restrictions are removed and COVID-19 adjustments have gone away. How many will come back when life resumes normally? How many will instead try Universal and find that they enjoy the change of pace?
Disney is doing its best to remain profitable, but their method is one many businesses struggle with. Consider if an airline began restricting their frequent flyers access to flights in order to serve customers who may have never flown with the carrier and may never do so again. Those flyers may be worth more today, but will they be worth more tomorrow, next year, and the year after?
The Walt Disney Company’s west coast operations are another matter. Disneyland and Disney California Adventure, unlike Walt Disney World Theme Parks in Florida have not been able to re-open. Disneyland Resort annual passport holders (similar to Disney World annual pass program) have not been able to access the resort at all. They are able to receive discounts if they hold a premier passport at Downtown Disney (the west coast version of shopping complex, Disney Springs) but the Disney parks are a different story.
It’s a tale of two Orange Counties where some Disney annual pass holders have some options while others have none.
Conclusion
All businesses struggle with offering benefits, discounts, and special privileges to their most frequent customers while weighing the cost of acquiring new ones. I don’t think that this strategy plays well for Disney in the long term. Annual Passholders are a loyal crowd with long memories and the more that Disney reduces the value of their passes for the same amount of money while blocking them entry to the parks over walk-up guests, the less likely they are to maintain the business relationship.
What do you think? Is Disney just trying to cope? If you were/are an Annual Passholder, would/did you cancel?
There is no playbook for this. Disney is tiring to figure it out. BTW, the headlines and hand-wringing about reduced hours is laughable as hours are reduced EVERY year in September as kids head back to school.
There is kind of a playbook. Look back to post 9/11 when travel dried up instantly and stayed that way for six months. It’s not the same thing, no, but what did airlines, hotels and theme parks do then? I can tell you what the other travel companies didn’t do, they didn’t go to their most frequent guests and block them from securing seats and rooms all the while selling them to other customers.
There may be a normal seasonal decrease in hours, but as you alluded to, this isn’t a normal year. How many kids are homeschooled this year instead of in a normal year? How many parents are working from home and have more flexibility? And how many months was the park closed entirely – there’s pent up demand.
You’re going to love my post on Disney next week…
We didn’t cancel because we were able to calculate how many days we needed to pay for the AP & had exceeded them. I’m a bit bitter because the company didn’t offer more than a 3 month extension of our passes, given the price of adding park hopping to a daily (or even a handful of days) is WAY more than that 3 month extension. I’m choosing to overlook that for the moment.
However, when it comes renewal time, if Disney hasn’t “figured it out” & my Platinum pass is no longer worth the money I’m paying for it, I *will*, at least, downgrade mine, my husband’s, and daughter’s. I like my 20% discount with my AP, and have been a passholder since the mid 80s, but I’m not loyal enough to be treated like a “red headed step child” and not get what I’m paying for. I will let them go if needed.
Surprised not one is suing for breach of contract this is a lot of money that Disney is shirking there responsibility on. I spent three days in the August sun in a mask at disney and it was not magical at all or happy. AP byebye
I agree they are in breach of contract in California if they tracked my shopping with my annual pass where it was allowed to be used because certain vendors did not allow the discount they would see the value and amount of money we spend is more then they think. So please contact me I would definitely cancel and Disney lost a family of 8 annual passholder.
I’m a redhead and I am offended by the use of redheaded stepchild. LOL only kidding, I’m only offended by people who r constantly offended, I just could not resist.
I canceled my annual pass and do not plan to purchase in the future. Let disney eat cake, for the moment. They are alienating loyal Florida residents. Many of us will not return. The money grubbing is and has been going on for a long time. florida has a lot more to offer than just Mickey.
Universal studios is offering puchase one day and go for the rest of the year. Sounds like a great deal for those looking to go. I will stay home and wait this out. Good luck and be safe out there.
Thank you! I said the same thing about reduced hours.
Neen APH for many years. I did cancel. I will reconsider when I can come back often. I am 75, retired, widow — of is my happy place and I spent a lot of money over the years….but not worth it now until this pandemic is over. Then will see. But what they are doing to us is not fair. Walt wanted to please us – not be greedy.
All I know is after they decided on the mask enforcement I’m glad I cancelled my annual pass in June after a decade. From the people I know who have went it’s been a horrible experience.
We have been AP holders for 8 years and go 3 to 4 times a year, every year. We couldn’t wait to get back as we had skipped our normal Jan trip due to school functions, and had to miss our annual week in May. We were just there for 8 days and had a great time! Yes, it is hot in a mask, but when it is 105 in the shade, it’s hot anyway! We just stopped regularly to unmask, cool off, and sometimes even put on a fresh mask if the other one was damp. The cast members are enduring masks with their normal cheerfulness. We were just happy to be there and weren’t worried about covid in the least. Short lines and unencumbered movement throughout the parks are a trade off to wearing masks. I will say that this was less true on the weekends, but it was still great. We are going back in Sept and hopefully it will be slightly cooler.
This is not a good time for families to go who don’t go often. They would feel slighted by the amount of restaurants, shows, and other offerings that are shut down. We missed a few of the bars in AK and HS, the water parks, and Winter Summerland to name a few.
Been going for 26 years. Very loyal to Disney. WILL NOT GO BACK UNTIL THE RIDICULOUS RESTRICTIONS ARE LIFTED. May not return at all. They have insulted their most loyal customer base. I am not walking around in outside “clean” air with a face mask. No Bandannas are allowed. If you want to drink water, as we do ALL day when its 105 degrees,, you have to go hide in a corner so the “Brown Shirt Face Mask” police dont “Get” you. If they were smart, they’d ask people to put on a mask when in line and inside a building. They will not survive with this model. They are not profitable and I would guess they are losing more money per hour than when they were closed. Incremental cost of being open is very high.
We are letting our annual pass go this year. Disney is not treating customers with respect we deserve. We had Annual pass for many years. It makes no sense now. DISNEY has gotten too greedy and will spend entertainment money other places when covid dies down. So many things have changed..food is ex pensive and not TASTY..hotels are playing games now..we enjoyed visitINg Disney..NO MORE!!
Good. I don’t want zealots who have decided to die on the soapbox that it is their God-given right to not wear a mask to be wandering among crowds at Disney anyway. It’s better for guests, it’s better for society, it’s better for the world. Can’t be bothered to wear a mask? Don’t go to Disney!
Have an annual pass for which you paid $1000-2500 and don’t mind wearing a mask? Still can’t get into Disney. Willing to wear a mask and buy a one-day ticket for $125, welcome!
What bothers me is that me, my wife and grandson all have annual passes and I can’t schedule multiple visits to the park in the same month. I have 9/2 reservations for DHS and I tried to make some for another date and was denied. We are seriously considering letting them go and getting Universal Studios passes. The whole mask thing doesn’t bother me but we’ve been pass holder’s for 10 years and to be treated like this is unacceptable.
Not going anywhere including Disney. What makes them think anyone would? I have worn a mask prior to this and it makes no difference in the magic . Also an ap holder which is a waste of money for me as I only go to be with my kids and grands! I’m a female Kyle !
I’m quite disgusted at the attitude towards AP Holders. The lament over them not spending money is the most ignorant thing I have ever heard. APHs spend premiun dime on repeated visits to special events. They stack the lines for collectable merchandise, they also fill the resort dining halls when the hotels have low occupancy. Yes short bursts of money from a family of 4 during the summer is great. However, Disney barely got that this year. They totally trashed their APs by stepping over a dollar to make a dime. I heard from cast members who work in the AP department that they thought we were an entitled bunch and they couldn’t wait to get rid of us. The price hikes were one way and now this. It ultimately shows what Disney thinks of us. I wonder what they’ll do this winter when their well runs dry, like it did after 9/11.
So your next Disney park post will detail ways to explain a child the family can’t go because of crowd capacity controls that only apply to annual pass holders,without making the child cry or throw a temper tantrum resembling a derecho. Am I right?
Children have to learn disappointment through life. This is such an entitled post lol. Sounds like lazy parenting not wanting to teach a child and instead give them what they want so they don’t cry.
Lol
We sold one of our DVC contracts and cancelled our annual passes. Not returning till all the mask and “distancing” nonsense stops and all the entertainment we’re paying for returns. Still some restaurants and shops closed as well. All this for a virus with a 99.6% survival rate and now they are calculating the death rate to be less than the seasonal flu. People who are that scared should stay home anyways because WDW has always been a Petri dish for germs and a “enter at your own risk” kind of place. Never a trip yet that my kids didn’t come home with a stomach bug or cold.
Odd this article has been written by someone who hasn’t been at parks since they reopened. Ive gone 23 times already as a passholder. No problems getting reservations and each park takes less than 3-4 hours to explore. No need for fast passes. No upset passholder here. No reservation availability? Try an hour later. Openings come along all the time. Go back to writing fake news now.
@Doug F Stone – How would someone write an article about the parks if they haven’t been able to get in? You’re clearly in Orlando or very close, but some Passholders aren’t so local. Would you fly to Los Angeles to visit Disneyland without being able to secure access in advance?
And no need for Fast Passes? I just pulled up Hollywood Studios on the WDW app, Slinky still had a 40-minute wait just before close – at full capacity it’s 60-70 minutes during the middle of the day so that’s pretty standard. Of your 3-4 hour trip, there’s a quarter of it gone on one ride. I’m glad it’s working ok for local Passholders, great, but that doesn’t make it fake news. Rather, it means that not everyone lives in Celebration, FL and can drop by on a moment’s notice if the parks decide to bestow access to people who have already paid for it.
Kyle, I am an attorney and your response to Doug F. Stone, was perfection personified! No further questions! You may step down!. I, too, am a WDW and DL fanatic! However, I serve in the US Army (JAGC), I am not an AP holder or a DVC Member (However, I own at Wyndham Bonnet Creek on property-not the same) and I am a resident of NY! The Governor of Florida made it clear that residents of NY, NJ, and CT, were “personas non grata” and could not visit Florida until recently. Got it! But, I can only imagine how AP holders from those states feel! Notwithstanding, my wonderful boyfriend sent me your awesome article and now I shall follow you! I have always used my military discount to get tickets from Shades of Green resort, and due to my military activities, purchasing an AP was never I good idea. However, getting a Disney Visa credit card did help somewhat (10%)
I think you would be better off following the advice of medical professionals and stop whining
You’re a pathetic [redacted by admin]. Get your head out of your [redacted by admin].
We are lucky and had one payment in August and expire in October and won’t be renewing. After 20+ yeaars of annual viaits and being passholders for 5 years (who DO spend money!), we are taking a long break from Dianey and going to Universal. This will come back to bite them. They woukd rather have less people in the park than passholders.
Didn’t cancel our passes, not to say we won’t on renewal though! Not pleased with the greed they display, where as AP customers are unable to make reservations but day purchasers are able, something is wrong with this picture. Totally understand the pandemic situation but WDW is not being faithful to their AP holders which is a guaranteed money base, and yes we do spend on food, drinks, snacks and merchandise too.
I am really frustrated with Disney. First of all, the call system issues back in June were inexcusable. Since we had paid in full for our Florida weekday passes prior to the closures, what we wanted to do then was to upgrade our passes so we could make reservations to stay at the resort and use the park reservation system. Nope. Impossible. Couldn’t get through on the phone and nobody at Guest Relations could do anything at Disney Springs. Then they throttled availability for pass holders and now we can’t go even months out. Rediculous. And now I see frequent local news stories that they are fretting about the lack of attendance. Unfortunately it’s now falling on deaf Mickey ears. You can’t treat your most loyal customers that way and get away with it, and it shouldn’t have taken a genius to figure that out. It’s not all about the easy money; you’ve got to look at the big picture and local passholders are your regulars. We’re going to be Universal Studios annual passholders for the next year (or more) and we’ve been Disney passholders for over 10 years continuously. Sad but their loss.
This pandemic was unprecedented. In CA you only have to go once a month to make even the highest level annual pass cost effective. When I see what people are complaining about it makes me think of spoiled brats. A theme park is doing what it can to remain profitable in the middle of a multiyear pandemic? Oh the shame!
@Derek a – The issue isn’t the parks trying to make money, the issue is that they already had Passholder money so they more or less stopped giving them access due to capacity controls, but weren’t too full to welcome in one-time guests. If you were a daily subscriber to the paper and had prepaid for the year and the newspaper stopped delivering to your door, you might shrug your shoulders if they said it was COVID-19 related. But when you go to work and see someone walking in with a paper because they bought it at a newsstand you might be a little offended.
We’ve been pass holders for 5 or 6 years now. I am NOT happy about the degrading of our pass holder benefits and am considering not renewing this year. Probably the only thing that would convince me to renew at this point would be if Disney were to offer a discount on the annual pass, even if only for a limited time. They should since less hours are available and park hopping is no longer an option.
We cancelled 7 AP’s due to their horrible treatment and leftist ways. We love Universal and SeaWorld treat AP’S great. I don’t believe Disney can come back from this.
Im not sure what the bug deal is. Yes having an annual pass is not as valuable as it used to be due to covid. If you can’t make use of it cancel. Problem solved. Sign back up once things get back to normal. Stop crying and move on. No [redacted by admin] with everything going on things are different. Not even sure what the point of this article is.
So if you paid for Amazon Prime for the year, and Amazon said, “Sorry, due to COVID we can’t honor two-day delivery” I think everyone would understand. But if they continued to deliver within two days for non-prime members and just said “sorry Charlie” for Prime members all the while keeping your prime membership money, would that still be the right approach? Would that be something that you’d just shrug and say “well… COVID?”
Family of 3, we cancelled our annual passes. Along with 6 other family members and 1 friend. We did not like the changes. The amount of money spent at Disney is not worth it with all these changes. Even with the extension. Plus wearing a mask all day in Florida was not going to happen. We dont plan on revisiting Disney anytime soon, if at all. If you wouldn’t react to the cold or flu this way then you are being played by the media.
Ashly, your are blessed! I agree that you should not visit WDW! Let those who have no problem with the mask go. I had relatives in NYC who have died from COVID-19! My Army paralegal in Florida died last week from COVID-19. If your biggest issue is an AP cancellation and not planning funerals, you are truly blessed. In NYC we do not believe that we are getting played by the media, at least that is not what the death certificate says signed by the attending physician as the cause of death!
8 silver passholders. started with just 4, but as each grandchild reached the must pay age we would get them their annual pass. Our youngest is now of age…BUT disney not selling any kind of annual passes. We could pay 130 for 2 days..current offer for Florida residents. However, that is close to the downpayment for a silver pass. Can’t park hop, can only go to 1 park a day…if you can get a reservation. We live 90 minutes from Disney. Looking into combo passes for Seaworld/Busch Gardens and letting each disney pass expire. Sad that Disney isn’t considering how much money they will lose when passholders don’t renew. For us we have been paying almost 5000 per for at least 4 years. If hundreds of families do not renew their passes, Disney is looking at an even bigger financial loss. Silver passes are the lowest at almost 600 per year. The higher end lasses are close to anywhere from 7000 to 10000 per year. Plus we do stay at the resorts, eat at the restaurants and spend money on merchandise. It would be said to see signs at the disney theme parks stating…goung out of business!
We waited 2 yrs to save and get kids to a memorable age and bought top level premium passes for our family of 6. With limited access, loss of park hopping, loss of 2 water parks, we took the refund. We live about 30-45 min away. One of the biggest draws for us was freedom to come and go as we please. Also, we have 2 infant kids, and having passes we could just leave if they decided they were done for the day and come back; we’ve now lost that freedom. Also, we did visit twice before canceling, and went to Epcot, Magic Kingdom and Hollywood. And though they may be trying, there is definitely a different feel. I took my 6 yr old to Epcot for her birthday, and she came home and told her daddy that the magic was gone.
The only plus is the smaller crowds. We were able to do every ride we wanted with hardly any wait or no wait, and many we could do multiple times.
We hope to go back when things are more normal. But with all the restrictions for how much we spent, it wasn’t worth it, so we took the refund.
Wow, look at all the Disney faithfuls and right-wing idiots spout nonsense on how Disney is either A) “Totally fine and if you don’t like it, cancel your AP” or B) “Those leftist goons trying to control our choices for a hoax that will be gone in November”. Believe it or not there is a middle ground where Disney has both not lived up to its core values, and also instituted AP policies without solid processes in place. Ive been an AP on and off for 15 years, so dont knock me on loyalty… Howver once it was clear this was not going away anytime soon, we chose to cancel our APs to prioritize the health and safety of our extended family with newborns and at-risk seniors. First off, we (along with several AP friends) did not receive the email with link to process the cancellation so we were forced to call in. We each called no less than 100 times over the course of the week leading up to the cancellation deadline. Each time, We’re sorry, the circuits are too busy” message. When we finally got thru a handful of times after waiting sometimes over an hour with hold music, we’d either be directed automatically to another queue that was maxed out, and the call would disconnect, or finally reach an agent who indicated he needed to route us to another line for FL residents only to be disconnected from the queuing issues. This went on until AFTER the deadline date and then miraculously the next day we got through. They fought us on cancelling citing the deadline, but ultimately obliged. Disney’s poor policy choices (such as a hard deadline and no process to prevent the “Karen” above from going 23 times since reopenong) and lack of planning to institute an online cancellation option directly from the Disney app or website was intentional. My profession is in website and app development, and Disney had more than enough time to implement these options. The sheer greed and callousness to put people thru hours and hours of waiting while people arguably have bigger problems to worry about, like Idk a GLOBAL PANDEMIC, will probably keep me from Disney for years to come well after the pandemic is over. With my first child now on the way, I can tell you Disney would have been much wiser to treat their APs with respect, they would have made a lot more money from me in the long term..
I live in central Florida and we cancelled our passes. I still work so it was convenient for us to be able to go any time at the drop of a hat. No longer able to do that, and I understand so I don’t blame Disney for that. But I have limited availability as to when I can go. And I’ve tried several times to get a reservation to the park we want to visit without success on days that we want to go. Yes, we wear masks. But I see very little reason to walk out in the open air In this heat and humidity burdened by one. I’d gladly wear one in close quarters, lines, etc. Bottom line, I agree that the value is no longer there. We are the loyal customers but we are the ones that are treated the worst. Disney CAN do more about it, they just gravely miscalculated the demand that there is outside their loyal AP base. So although I may be back, they are really going to have to say “we’re sorry” and make it worth my while. However you look at it, for whatever reason, the pass you paid for is no longer what you are holding. And Disney is just not doing enough to make it right. If you’re happy with it, then good for you. I wasn’t.
This article is a joke! The pandemic has taught us how entitled American consumers are at this time. AP holders got the opportunity to get a refund or have parks days extended not to mention in October you get another month added. Everywhere you turn people are complaining. If everyone listened to medical professionals and stayed in locked down. We wouldn’t have to suffer through this now. Then we could have gotten back to business at least in the states as usual. It’s unreasonable to complain about this when there are greater tragedies going on and completely tone deaf!!!
If we stayed locked down there would be nothing to come back to. Entitled? We are entitled to the freedom and liberties that make this country the great country it is. I’ve worked hard all my life including a tour in the USMC in combat so to simply paint everyone as entitled shows a lack of common sense on your part. YOU’RE ENTITLED to you opinion. Just please don’t lecture me on mine.
What would be sad , while everyone is whining about masks and not being able to enjoy Disney or their annual passes is , what if Disney closes forever? Shit happens all the time in life. Get over it. Support who and what you love and stop bashing something magical that made you so happy you cried and the memories you made already with your time there. I for one will be waiting patiently for the storm to pass until I purchase a new AP . In the meantime, I will watch Disney + and my parade and fireworks videos, they always bring a tear of joy to my eyes.
Disney is history. They lost their core customer years ago. Their greed has blinded them and like all things they have a beginning a middle and an end.
Just canceled our APs. There’s just no point in holding on to them. Especially if you don’t live in a day trip driving distance. Disney is shooting themselves in the foot revenue wise. They need to be leading efforts to increase their visitor traffic not restrict it. It will take increased traffic to lure people to come take a vacation again and spend money. Trying to tweak the type of guests they are currently getting andbthe same time reduce their hours is stupidity.
I canceled my annual pass and do not plan to purchase in the future. Let disney eat cake, for the moment. They are alienating loyal Florida residents. Many of us will not return. The money grubbing is and has been going on for a long time. florida has a lot more to offer than just Mickey.
We have been AP holders for 8 years and go 3 to 4 times a year, every year. We couldn’t wait to get back as we had skipped our normal Jan trip due to school functions, and had to miss our annual week in May. We were just there for 8 days and had a great time! Yes, it is hot in a mask, but when it is 105 in the shade, it’s hot anyway! We just stopped regularly to unmask, cool off, and sometimes even put on a fresh mask if the other one was damp. The cast members are enduring masks with their normal cheerfulness. We were just happy to be there and weren’t worried about covid in the least. Short lines and unencumbered movement throughout the parks are a trade off to wearing masks. I will say that this was less true on the weekends, but it was still great. We are going back in Sept and hopefully it will be slightly cooler.
This is not a good time for families to go who don’t go often. They would feel slighted by the amount of restaurants, shows, and other offerings that are shut down. We missed a few of the bars in AK and HS, the water parks, and Winter Summerland to name a few.
More than anything, i’m shocked that people go back year after year and seemingly multiple times in a year. I went twice as a kid, thought it was a waste of money and didnt think the rides were that great. Now I know people who go and spend an absurd amount of money for their children, and they report that their children didnt seem that into it. It’s shocking to see that people spend this much money and are so fueled / angered by some tacky resort in a hot hellhole swamp in Florida where they basically are spending even more money for the privilege to spend money on rides that arent great. I’m definitely missing something here.