We’ve now learned a bit more about the scale of participation in the SAS EuroBonus Million Mile Challenge, which includes some startling statistics about how many completed the challenge and where they came from.
SAS EuroBonus Million Mile Challenge: Statistics Revealed
LoyaltyLobby shared some statistics about the promotion and I cannot say that I am surprised, both by the number of participants and the country breakdowns.
- Over 900 people became million milers
- 722 of these 900+ (78%) enrolled in SAS EuroBonus after the campaign started
- Gender breakdown:
- Male 70%
- Female 30%
- Most participants were in the 30-39 age group with the average age 40 years old
- The oldest person to complete the challenge was 73 (from the US) and 12 people under the age of 18 completed the challenge (including my son Augustine), with the youngest being 4 years old (from Japan)
- EuroBonus status breakdowns of million milers:
- Basic 77%
- Silver 8%
- Gold 12%
- Diamond 2%
- The newest million miler enrolled December 16, 2025 and oldest May 5, 1992
- 85% of the millionaires have been EuroBonus members for under 2 years
- The average millionaire visited:
- 4 continents
- 17 countries
- 23 airports
- SAS was the airline flown by most
- All millionaires visited Mainland China
- 92% of all flights were booked in economy class
- Nine people visited six continents (Africa, Asia, South America, North America, Europe, Oceania) while 22% visited at least five of them
- 276 million miler flyers (30%) were from South Korea
- 129 million miler flyers (14%) were from the United States
- 111 million miler flyers (12%) were from Japan
- 83 million miler flyers (9%) were from China
- 54 million miler flyers (6%) were from North Korea
While my son Augustine may be an outlier, I certainly fit right in with the “average” million miler:
- male
- 30s
- EuroBonus Gold status
- four continents visited (North America, Europe, Africa, Asia)
- 17 countries visisted
- 22 airports
It’s no surprise that South Korea had so many participants when this promo was heavily pushed by social media influencers. I am curious how North Korea had so many…
900 million miles…that’s a lot. I’m struggling to find award space to Europe this spring, summer, and fall in business class or premium economy class and frankly, most dates do not even have economy class…
Finally, I realize that many of you are still waiting for your Vietnam Airlines flight to credit and as of today, are not in receipt of your million miles even though you met all the requirements of the challenge. Please keep me updated…I’ll be monitoring the situation and will hold SAS accountable if there are any denials made based on their inadequate and broken IT infrastructure.
But I’m not worried…even conceding it has already taken too long, I am comfortable in saying that SAS will honor this promo and you will eventually receive your points.
I’m so thankful I got to complete this promotion, even as I’m already having trouble redeeming my SAS EuroBonus points. It was also great to meet several fellow participants along the way (in Jeddah, Jakarta, Xiamen, Taipei, and Shanghai)
We few, we fellow few, we band of brothers…
You can read about my own journey here.
> Read More: Route Planning For My SAS Million Mile Challenge
Such a productive means of spending one’s time
Such a noble and selfless charitable accomplishment .
All reaching such a pinnacle of human civilization .
I question if any of the DPRK people were really from there or if there was a miscoding of Republic of Korea. I have seen this happen in other surveys.
I think this makes most sense.
Can’t wait to read your review of their London to Sälen route.
I’ve read some comments from many South Koreans whose addresses glitched to North Korea. Regardless, it’s quite interesting how South Korea dominated the game. Never had that on my bingo card.
“…when this ormo…” Promo. It’s been a while from me, couldn’t help it 😀