Scandinavian Airlines has announced a devaluation for its EuroBonus program, with redemptions rising, particularly for premium cabins.
SAS EuroBonus Devaluation: What You’ll Pay After December 1, 2025
The EuroBonus program is raising award pricing for both SAS and partner redemption. These changes take effect for bookings made on or after December 1, 2025 (even if the travel date is later). The hardest hit: business class and premium cabins on SAS long-haul flights, and many Business redemptions on partner airlines. Economy remains mostly untouched. I’m not even finding the news in English, but I do see it on the SAS Eurobonus Swedish website.
Old vs New: SAS Flights (Long-Haul to Asia & North America) One-Way
My favorite SAS redemption is 50K business class awards between North America and Europe. On December 1, 2025, the price rises 20% to 60% one-way. Premium economy redemptions are also going up in price from 40K to 45K one-way.
| Cabin | Old Price (points) | New Price (points) | % Increase |
|---|---|---|---|
| Economy Bonus | 30,000 | 30,000 | 0% |
| Premium Bonus | 40,000 | 45,000 | +12.5% |
| Business Bonus | 50,000 | 60,000 | +20% |
Intra-Europe and intra-Scandinavian pricing will remain unchanged.
SAS offers “Bonus” award redemptions (essentially saver space) and exponentially higher standard redemptions within pricing tied to revenue pricing.
Old vs New: Partner Awards (Round-Trip) — Business Class From Europe
SAS maintains a separate award chart for its partners.
In October, SAS reintroduced business class on its intra-European flights and its pricing for business class on partner routes within Europe rises most sharply on itineraries within Europe:
| Route Category | Old Price | New Price | % Increase |
|---|---|---|---|
| Europe → Europe | 60,000 | 80,000 | +33.3% |
| Europe → North America | 130,000 | 140,000 | +7.7% |
| Europe → Central America / Caribbean | 147,500 | 180,000 | +22.0% |
| Europe → South America | 165,000 | 190,000 | +15.2% |
| Europe → North/Central Africa & Middle East | 105,000 | 130,000 | +23.8% |
| Europe → Southern Africa | 165,000 | 180,000 | +9.1% |
| Europe → Central / East / South Asia | 165,000 | 180,000 | +9.1% |
| Europe → Southeast Asia | 187,500 | 190,000 | +1.3% |
| Europe → Pacific (Australia / NZ) | 275,000 | 280,000 | +1.8% |
Note that one-way tickets cost 60% of the round-trip price.
At Least We Were Given Advance Notice…
Essentially, SAS has left economy pricing intact for most routes, a relief for travelers focused on value. But the premium cabins took a hit: Business redemptions now cost up to one-third more on select partner routes (especially intra-Europe). For travelers holding EuroBonus points and planning award travel later in 2026 or beyond, this means book before November 30, 2025 to lock in the lower rates.
Of course, I’m sad to see prices rise, but I appreciate that the devaluation is moderate and that SAS at least provided a few weeks of advance notice. I just used 30K SAS EuroBonus points on a domestic redemption in Indonesia…the subject of another post. As a Gold member and Million Miler, I do find this a very valuable program.
CONCLUSION
Loyalty programs will always evolve, but it’s never pleasant when the cost of your favorite redemption jumps. Even so, the EuroBonus increases are reasonable enough and communicated in advance, exactly what I expect from a loyalty program. If you’ve been eyeing a business class redemption with SAS or partner airlines and can plan ahead, do try to book before December 1, 2025.
Still a reasonably decent award prices and I find SAS is good with availability in C on their own metal. That said, the inability transfer in bank points as a U.S. member obviates any value to me regardless of price.
Hate to say it Matthew, but this feels like a direct result of the “Million Points” bonus that a bunch of folks like yourself and Augustine undertook….with all those points they dished out, there was bound to be a devaluation coming shortly
I think you’re right, but am thankful it could have even far worse. Still disappointing.
My first thought as well…I think most of this saw this coming after so many more were made “millionaires” than expected, not a surprise. Cause, meet effect!
Assigning the devaluation to the million miles promo is sort of weird since SAS’s cost allocation for the million point promo winners in the aggregate is a drop in the bucket compared to all the other points SAS issues and sells to partners.
I think you’ll be able to re-use this article in a few months but replace “SAS” with “Turkish.”
Sad, but not unexpected indeed…
It’s great that people were given advance warning about it, but still…ouch.
The really disappointing thing about the devaluation is their failure to get rid of the scandalous 2* multiplier for awards on UX (lots of availability between Europe and Latin America) and VN (lots of availability between Europe and Asia). I’ll probably end up losing more of my million to the hard expiry than the devaluation itself!
Only really a problem for 900 or so people who actually completed that SAS’s 1 Million Mile Contest in 2024… flying on 15 SkyTeam airlines.
Devaluation was a risk that we had all factored into the calculations for the million runs so it won’t necessarily be a big issue. I think it’s a much more serious problem for the few thousand core customers of SAS who take a lot of domestic flights in unpleasant Nordic winters and will need to fly dozens of extra segments to secure a nice holiday.
“We”… so you were one of the 900ish people who completed that contest?! If so, wow, congrats. If not, hope you still get somewhere nice and warm for the winter breaks.
Yes, I flew all 17 airlines just to be on the safe side! I’m such a glutton for punishment that I’ve booked two award seats on a 14-hour flight with Aerolíneas Argentinas for February- most of the planes still have ‘angled flat’ seats in business! I’ll also book something to BKK/SIN/KUL before the devaluation takes place as I want to go to Cambodia and Vietnam next year but without having to pay double miles for flying VN.
SAS will have to devalue the points by more than four times what SAS will have done this quarter for SAS to have a chance to even approach doing me in on my million points promo earning.
[If I had any faith in SAS EuroBonus being around as a program in ten years, I would like consider going for SAS Diamond for life, but there are really only two SAS elite status benefits that really matter for me and I’m not sure that one or both of them will stick around long term.]
A group of my acquaintances in Norway and Sweden who didn’t do the million points promo are generating or sitting on a whole lot more SAS points over a course of 1-3 years than my c. 1.2M (and rapidly depleting) point balance. And there are a lot of Scandinavians who run up 100k points a year or more who are the bulk of the people getting burned by these SAS devaluations. Million mile promo winners have far fewer SAS points than the much larger number of SAS Golds and Diamonds.
The devaluation may be a bit worse than what is appearing online in some places. The increase from 50k to 60k miles for some one-way award ticket route may end up being an increase from 50k to 65k miles or maybe that was the initial intent before they toned it down a bit.
By the way, I have been informed that SAS will soon be publicly announcing a lifetime Diamond elite status for EuroBonus members. This is on top of the lifetime Gold status SAS already offers. It’s peculiar timing since AF-KL is in line to become the majority shareholder in SAS next year.
SAS lifetime Diamond status is happening. Yes. I hope that at worse case this means lifetime AF-KL Flying Blue Platinum status.