Star Alliance

Singapore Airlines Video Ad – “Understanding Your Needs”

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Singapore Airlines has launched a new “The Lengths We Go” ad campaign and the first installment is entitled “Understanding Your Needs:” 

It is a powerful ad emphasizing the Singapore personal touch and it successfully reinforces the mystique that Singapore depends upon to sell premium tickets. 

But I cannot help thinking about my recent trip to Australia on Singapore Airlines, where I did enjoy wonderful tea and some of the best food I have ever had on an airplane, yet also encountered several service shortcomings that marred the experience. Or perhaps my expectations were too high…but with incredible ads like this, how can your expectations not be high?

Stay tuned for my trip report to see if the ad lives up to the experience.

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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