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Home » Delta Airlines » An Amazing Delta TV Ad
Delta Airlines

An Amazing Delta TV Ad

Matthew Klint Posted onMarch 12, 2012December 9, 2016 8 Comments

Airline television ads are one of my favorite topics on Live and Let’s Fly. I’ve raved about United Airlines ads, been awestruck by British Airways not once, but twice, and been wowed by Virgin Atlantic. But I may have found a new favorite ad:

My favorite part of the commercial is Delta explicitly stating that rules have their limits (“never letting the rules overrule common sense”). It reminds me of a recent discussion on rules we had here and makes me hopeful that by-the-books Delta might take a more lenient approach going forward–like legacy United did. Now if only Lufthansa would have a similar change of heart. But I suppose then they just would not be Lufthansa…

What do you think about this ad?

(tip of the hat to One Mile at a Time)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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8 Comments

  1. UA-NYC Reply
    March 13, 2012 at 1:37 am

    Brilliant. Can UA hire their ad agency? They need the help.

  2. Matthew Reply
    March 13, 2012 at 1:44 am

    @UAL-NYC: Agree.

  3. Brad Reply
    March 13, 2012 at 3:29 am

    Great ad. My allegiance for United makes me depressed in that they haven’t done anything this creative or powerful in years.

  4. Michael Reply
    March 13, 2012 at 6:10 am

    Having flown Delta, it feels like a bunch of ad hoey. Do you think the organization lives up to the ad?

    While not my favorite commercial I always liked Delta’s use of Adiemus in their ads in the 90’s. Here’s a link (only found one in French):
    http://www.airodyssey.net/multimedia/tvc-delta.html

  5. Michael Reply
    March 13, 2012 at 6:12 am

    oh, wait, the English version is lower in the page.

  6. Andrew Reply
    March 17, 2013 at 7:26 am

    The thing that struck me the most about the ad (and I know I’m really late) is how it seems to be shot in Detroit Metro – the old Northwest’s main hub. And not one of the classic Delta hubs, such as their Atlanta hub.

  7. Matthew Reply
    January 2, 2014 at 11:16 pm

    This video is now private and I can’t find a replacement. Readers, please let me know if you stumble across another copy.

  8. Bill Reply
    January 15, 2016 at 8:09 am

    You can find a copy of it here:
    http://www.ispot.tv/ad/7LGy/delta-airlines-untaming-the-wilderness-of-air-travel

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