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Home » cathay pacific » For Cathay Pacific, Hope Springs Eternal
cathay pacificEditorial

For Cathay Pacific, Hope Springs Eternal

Matthew Klint Posted onJuly 2, 2022November 14, 2023 12 Comments

a woman in a red uniform

As Hong Kong celebrates its 25th anniversary of independence from the United Kingdom (and enslavement to the People’s Republic of China), Cathay Pacific announced its intention to go on a hiring spree. Sadly, this strikes me as about as likely as universal suffrage in the special administrative region.

Optimistic Cathay Pacific Hopes To Hire 8,000

Cathay Pacific CEO Kin Wing “Augustus” Tang has revealed plans to hire 4,000 new staff members by the end of 2023 as part of Cathay Pacific’s plan to hire 8,000 workers in the larger Cathay Pacific Group (which includes airport handling, cargo, and catering staff). Tang told the South China Morning Post that his airline is “very much in a growth mode and growth mentality.”

That plan includes:

  • 700 pilots
  • 2,000 cabin crew
  • 1,300 airport and call center staff

Tang explained, “This is our commitment to Hong Kong and making sure that the Hong Kong aviation hub will be ready and will be competitive and remain a key aviation hub in the world.”

Tang expects demand to come roaring back within three months of Chinese authorities lifting mandatory quarantine rules (which are currently seven days for visitors and most returning residents).

But is that even realistic? Cathay Pacific is currently running at 4% of its passenger capacity compared to before the pandemic. Cargo, which is a rare bright spot for the carrier, is still only running at 34% of pre-pandemic capacity.

Perhaps more so than any other carrier, Cathay Pacific has been battered during the pandemic by restrictive governmental polices that have all but decimated travel to Hong Kong. Even before the pandemic, the Mainland’s brutal crackdown on reform movements discouraged travel to and business in Hong Kong.

Meanwhile, the Hong Kong Basic Law, which promises freedom of assembly and speech as well as an independent judiciary and a capitalist system (for 50 years) has been largely marginalized. Instead, the controversial 2020 “National Security Law” is now used as justification to squelch dissent in the once vibrant city.

CONCLUSION

“One country, two systems” may be the tagline, but Cathay Pacific finds itself squeezed between a city still mismanaging COVID-19 and a country set on destroying the very freedoms that give Cathay Pacific any hope of success in the first place.

That may be a draconian take on this situation, but let’s not forget Cathay Pacific laid off 5,900 workers at the start of the pandemic followed by 2,500 more in 2021. Meanwhile, Hong Kong lost 93,000 residents in 2020 and 23,000 in 2021. While I don’t count out Hong Kong, I do sadly see the glory days as having passed.

As a final word, let me express hope that I am wrong. Not for my sake, but for the people of Cathay Pacific. And for the people of Hong Kong.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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12 Comments

  1. Joe Biden Reply
    July 2, 2022 at 7:34 am

    Cathay and Hong Kong will build back better.

  2. Hunter Biden Reply
    July 2, 2022 at 8:36 am

    I was just hired on as a Cathay board member, with my expertise and outside vision, Cathay’s cargo division will increase it’s revenue from a bunch of new flights from Columbia to world drug markets in the US, Canada, Australia, the UK and Russia.

  3. Jan Reply
    July 2, 2022 at 9:13 am

    Cathay Pacific that we knew is dead, RIP

  4. Santastico Reply
    July 2, 2022 at 10:19 am

    25 years ago Hong Kong signed its death sentence.

    • Jaymes Reply
      July 2, 2022 at 7:51 pm

      Hong Kong never signed a thing

  5. Debit Reply
    July 2, 2022 at 11:15 am

    https://m.youtube.com/watch?v=8fwgVUfW_O4

  6. GetReal Reply
    July 2, 2022 at 12:21 pm

    The key part is by the end of 2023… I don’t expect China or Hong Kong to “re-open” in a meaningful way anytime in the next 10-12 months.

  7. Christian Reply
    July 2, 2022 at 2:31 pm

    Well said.

    Are you sure you won’t do anything about the trolls? Their stupid comments really wreck the solemnity of the article.

  8. Tony Reply
    July 2, 2022 at 5:20 pm

    Hong Kong continue to followed “COVID zero” strategy, albeit with some relaxation. Passengers entered via HKG airport must quarantined at a certified hotel for 7 days. This severely depressed Cathay Pacific passenger flights demand. With both Singapore and Seoul has already open the border, and Tokyo is expected to do the same after July 10 election, HK risk losing her international air transit hub status to regional rivals.

  9. HkCaGu Reply
    July 3, 2022 at 11:04 am

    Watching friends, relatives, celebrities and YouTubers going in and out of HK these days…

    How do HKers go to/from Australia these days? SQ
    How do HKers go to//from Europe these days? SQ
    How do HKers go to/from the Americas these days? SQ

  10. ExTaiTai Reply
    July 3, 2022 at 8:43 pm

    The pilots are still resigning in droves as the new COS18 contract (which they were given no choice but to sign) amounted to a 40% pay cut and substantial reduction in housing and schooling allowances for the Hong Kong-based pilots. In addition, they must take a PCR covid test after each flight and sit at the airport for several hours until it is returned. The majority of pilots have moved on unless close to retirement. I don’t think I’d want to fly Cathay after 2023. I can’t imagine they are going to recruit the best and brightest with the salaries they are currently offering.

  11. Kenneth Reply
    July 4, 2022 at 8:13 am

    I spent 30 years – beginning in 1979 – traveling regularly to Hong Kong on business. My personal feeling is that the ‘vibe’ which made the city so appealing to visitors is gone, and I suspect I’m not the only person who used to love Hong Kong, but who now has no interest in returning.

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