A quartet of new American Express Centurion Lounges offers a perfect opportunity to test how to best limit crowding.
American Express recently announced it will open a new Centurion Lounge in Charlotte. AMEX also plans to open lounges in Denver, Los Angeles, and New York JFK. Each one of the new lounges presents an opportunity to find the right balance to avoid overcrowding.
Visit any of the Centurion Lounges across the USA and you will run into crowding issues, depending upon time of day. At times the crowding is so severe that there is not a single seat available in the lounge.
I’ve argued before why I think that is a terrible idea. My opinion has not changed. The cardmember should never be turned away. There are many valid reasons to arrive early before a flight or stay late after one. That does not represent a “mooch” who should be deemed suspect.
But with four new lounges opening, American Express can now test out new polices in hopes of striking the right balance. My suggestion is for two trials:
- One guest only
- No guests
If American Express reduces the number of permitted guests from two to one (or zero), it should offer Platinum cardholders 4-5 electronic guest passes per year. These should be valid at anytime and solve the problem of the annual trip with children or an infrequent trip with a spouse who does not have his/her own card.
Crowding issues may vary by airport, but only in terms of time. Every AMEX lounge fills up and the severe overcrowding issues seem to be getting worse. American Express should view its new lounges, from opening day, as an opportunity to finally solve the overcrowding issue.
> Read More:
- Another Attempt to Control Crowding in American Express Lounges
- American Express Makes a Foolish Mistake in Limiting Centurion Lounge Access
- American Express Cracks Down At SFO Centurion Lounge
image: American Express