Delta Air Lines collaborated with a bevy of rising designers to create the Runway Collection in an announcement that featured comedian, writer, and actress, Issa Rae.
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Delta Launches Runway Collection
In connection with Los Angeles Fashion Week, Delta Air Lines collaborated with up-and-coming designers and Issa Rae to produce and promote travel-inspired collections. The Delta Runway Collection utilizes small businesses for this limited-edition collection of apparel and accessories.
Issa Rae announced the partnership and joined the team for the development of the collaboration with Delta. Issa Rae’s new show, Rap Sh!t, a comedy series about a pair of estranged high school friends who reunite to form a rap group is on HBO now and stars rap duo City Girls, Shawna and Mia. This is one of a number of projects Rae is connected with.
Collection Highlights
The collection of clothes and accessories designed for travelers by travelers features a number of categories. Ana Mero Swim, Cadence (toiletries), Ember Niche (eyewear), Ponto (footwear), Classic Six (capsule wardrobes), and Oyster (luxury comfort.) From the Delta Runway Collection launch website here are the product descriptions and imagery the brands have used.
ANA MERO SWIM: THE MERO SUIT
A million hotel pools. One swimsuit.
There are eight different ways to wear Ana’s signature swimsuit, exclusively designed in Delta Red and black for this collection–which means you can spend more than a week at the beach and not repeat a look once. With inclusive sizing and designed for every body type, this suit also comes with a limited-edition Delta Runway Runway Collection drip-dry bag for easy packing, even if you’re taking a dip right before your flight. (Which you definitely should.)
Ana names her designs after empowered women–so we decided to name this one after her.
You can shop The Mero Suit here, available from XS to 3XL for $140.
EMBER NICHE: JET-SET SPECS
Is it even a vacation if you don’t bring your sunglasses?
For the Delta Runway Runway Collection, Ember Niche customized two of their signature frames, the Dru and the Izzy, in four limited-edition, travel-inspired colors: Cityscape Sunset, Flamingo Pink, Mountaintop Green and Seaside Seafoam.
And traveling with glasses just got easier, with a Delta Red carrying case that clips onto the side of a bag or carry-on, as well as exclusive lanyards that allow for in-seat napping without dropping your frames.
The thick plastic frames sell for $225, offered in four colors and two styles.
OYSTER: OYSTER X DELTA
“Traveling is a sport.”
That’s Oyster’s motto, and these athletic-inspired looks exclusively for the Delta Runway Runway Collection are the outfits of champions. Made from premium fleece, you’ll look equally at home on the jetbridge and on the catwalk.
Most importantly, while we can’t necessarily recommend that you go directly from a red-eye to an investor pitch…if you had to, these sportswear separates would definitely be the outfit to do it in.
Hoodies and sweatpants (sold separately) are sold for $215 (each), a matching Traveling is a Sport hat runs $62.
CLASSIC SIX: CARRY-ON CAPSULE WARDROBE
Still checking a bag on every flight? Let’s change that.
Designed to be mixed-and-matched, these timeless wardrobe staples will help you pack less and do more on your next trip. Three of Classic Six’s capsule wardrobe pieces—the Twiggy dress, Katharine blazer, and Donna shirt—have been reimagined for the Delta Runway Runway Collection, featuring limited-edition fabrics and prints and featuring unique Delta Red threading details.
The carry-on friendly wardobe starts at $185.
The following two collections are sold out.
CADENCE: IN-FLIGHT SET
Morning routine? Bedtime routine? How about…in-flight routine?
Throw away your single-use plastic toiletries, and invest in Cadence’s recycled, intuitive and endlessly reusable capsules. This limited-edition collection exclusively for the Delta Runway Runway includes six tile icons designed to label everything you’ll need on your next flight, from earplugs to medication to hand lotion to a place to store your jewelry while you nap.
Of course, we can only make suggestions–feel free to make them your own and fill your capsules with anything you like.
Look for Cadence when stocks are replenished at $85.
PONTO: THE PACIFIC TO-GO
Takeoffs just got easier. And, for that matter, so did put-back-ons.
This limited-edition version of Ponto’s signature shoe, the Pacific, is part sneaker, part dress shoe, no laces, all style. Unisex and made from recycled and bio-based materials, the Pacific To-Go is a timeless design and wardrobe staple. Long-lasting and light as a feather to fit in any carry-on, this shoe was designed for comfort, fit, and versatility, and comes with an exclusive duster bag. And, perhaps most importantly for frequent travelers, its elastic closure allows it to be slipped on and off for TSA ease—and kicking back for a nap in Delta One ®.
Conclusion
Delta was smart to collaborate with fresh, new designers and Issa Rae for LA Fashion Week. They lent their voice and brand to small businesses that are trying to do something new and unique while appearing chic, adventurous, and forward-thinking themselves. While I am not a customer of most of these brands, admittedly, the Traveling Is a Sport gear from Oyster is my clear favorite. I hope that more airlines or hotel chains partner like this to deliver a new way to experience the brand and something that resonates with customers like travel gear.
What do you think? Did Delta hit the mark with this collaboration?
Wouldn’t the majority of Delta pax prefer the airline to concentrate its time, effort and investment in its core business….ie maintaining and improving the overall flying experience ??
Ya think?
Why worry about pilot/FA shortages, 6-to-8-hour layovers, crowded Sky Clubs, [redacted by admin] up departure/arrival banks, and flight delays when you can continuously pat yourself on the back about faring Covid (poorly), wasting gov’t money, and teaming with young designers with questionable talent? Would it really be Delta if Ed and his Band of Merry Idiots were working on things that mattered?
Though I do like Issa Rae.
Usually I can sort of understand the purpose of these random collaborations, but I have absolutely no idea what this is supposed to accomplish.
I wonder if this will work out better for them than their involvement in corporate activitism and the Georgia voting law?
Why does she look so grumpy?