Lufthansa has released a series of finely-made videos that have absolutely nothing to do with airline travel, save for the fact that they take place in countries that Lufthansa serves. I still enjoyed watching them.
A series of four videos labeled #LifeChangingPlaces track the lives of Ausländers (“foreigners”) encountering life-changing experiences in other nations. One centers on a woman who develops a passion for cooking in Mexico City and eventually opens a restaurant in London. Another focuses on a photographer who fell in love with subzero photographing in Norway. Still, another focuses on a woman whose life was transformed in South Africa and the final one on a Chinese cosmetic student who came to France to study winemaking.
Quite honestly, I found each video inspiring in its own way and recommend you take the time to watch each one. Finding your passion and pursuing it is one of the great gifts in life.
That said, I found the connection between the videos and Lufthansa a bit attenuated. I get it…I think. Lufthansa can take to your dreams. Lufthansa flies to Norway, Mexico City, South Africa, and between France and China. But it is still an interesting (a polite way of saying “odd”) ad campaign.
CONCLUSION
I’ll add my two cents here on one video, the South African one. I think it’s shallow to essentially argue that salvation comes through doing what we love. Salvation (i.e. true freedom and perfect peace) doesn’t come through a change of venue or a new career. Even so, this video and the other three capture so nicely the joy that comes from new sights, smells, and shores.
Which video is your favorite?
Lofoten is part of Norway, not Iceland!
Dumb mistake. Thanks for the reminder.
These are cool…it was a good chance for me to practice my German listening comprehension (recall that I did live for some time in Hamburg).
It is bothersome to me that (at least speaking for the first and last videos) Lufthansa is showcasing people who were dissatisfied with “normal” lives and found tremendous meaning in living elsewhere, being creative, getting in touch with nature, etc. This is flat out wrong and is a terrible message to send. People derive meaning in their lives from the responsibility that they have and from the relationships they build. I guarantee you that the safari girl will soon grow weary of her life there and be on the search for something more.
Working in advertising, the craft of these is films and depth of the story is wonderful.
They’re not actually odd in the slightest as the follow the same ‘destination’ strategy that almost all airlines use for the advertising. E.g. ‘We fly to over 100 cities’, and where the schedule is the product. They’ve just done films that are more emotive.
Lufthansa did also do a quite humorous World Cup ad a while back, but generally their advertising is quite mainstream. The truly odd ones have been AA’s ‘Greatest Flyers’ campaign, and Virgin America’s 5 hour long film.
Lufthansa don’t operate to Lofoten. It’s a code share on SAS to Narvik with a three hour land journey on arrival.