Top-tier World of Hyatt Globalists won’t have the same benefits from their reduced re-qualification year, but how much does that take away from the status?
Hyatt’s Milestone Awards/Benefits
Hyatt switched to a milestone benefit system for qualified World of Hyatt elite guests when it rolled out its new program replacing Hyatt Gold Passport. I raised an issue at that time that both Hyatt public relations and the loyalty community felt was a fringe case of having Globalist status without Globalist benefits.
In the four years since the change occurred, this “fringe” case of not having all Globalist benefits but being able to achieve Globalist status has been possible three of those four years (two COVID and one transition year.) I’m not feeling like Chicken Little anymore.
Here are the Hyatt Globalist benefits regardless of milestones (bold indicates Globalist added benefit when compared with other elite tiers):
- Earn 5 points per dollar spent + 30% bonus (6.5 points per dollar spent)
- Resort Fee waived on free nights and eligible rates
- Exhale (wellness program) earns 10 Base Points per eligible $1 USD spent, plus a Week of Wellbeing and complimentary classes when paying an eligible rate at any Hyatt hotel
- Gold status with M life rewards
- Bottled water
- Unlimited room upgrades including suites when available at check-in
- Elite check-in
- 4 PM late checkout as available
- Guaranteed availability within 48 hours
- Club Lounge Access or free breakfast
- Free parking on free nights
- Priority access to rooms
- Guest of Honor (booking for others from your point balance gives those guests the same Globalist benefits as Globalist members.)
Milestones award these when you stay throughout the years:
- 20 NIGHTS OR 35,000 BASE POINTS = 2 Club Lounge Access Awards (Globalists get this anyway so no benefit)
- 30 NIGHTS OR 50,000 BASE POINTS = 1 Category 1-4 Free Night Award and 2 Club Lounge Access Awards (Globalists get this anyway so no benefit)
- 40 NIGHTS OR 65,000 BASE POINTS = 5,000 Bonus Points or A $100 Hyatt Gift Card or 10,000 Point savings on a FIND experience
- 50 NIGHTS OR 80,000 BASE POINTS = 2 Suite Upgrade Awards
- 60 NIGHTS OR 100,000 BASE POINTS = 1 Category 1-7 Free Night Award and 2 Suite Upgrade Awards and Access to My Hyatt Concierge
- EVERY 10 stays in a calendar year after 60 offer either 1 Suite Upgrade Award or 10,000 Bonus Points
A Little Confusing
Hyatt has made a somewhat confusing approach to status in 2021. Some language throughout the year has stated that elite night stays count as “double” and in other places have said that requirements are cut in half (Globalist down to 30 nights for example.)
“Earning Elite Status in 2021: To provide even more flexibility, we have lowered the requirements by 50% for earning all elite tiers in 2021. This means that members will be able to qualify or requalify for elite status with half the Tier-Qualifying Nights or Base Points. With the 50% reduction in requirements:Discoverist status will require 5 Tier-Qualifying Nights or 12,500 Base PointsExplorist status will require 15 Tier-Qualifying Nights or 25,000 Base Points
What Will 30-Night Globalists Miss in 2022?
What I claimed back in 2017 was that for the first time in the industry, elite status would be separated from benefits. That’s what we have found here. Here’s what 30-night Globalists will miss in 2022:
- (4) Confirmed Suite Upgrade – each worth (7) nights or (28 Confirmed Suite Upgrade nights in total)
- (1) Category 1-7 Free Night Certificate
- 5,000 Bonus Points or A $100 Hyatt Gift Card or 10,000 Point savings on a FIND experience
- Access to My Hyatt Concierge
Does This Tarnish Globalist Status?
There is always the potential to achieve (60) Tier-qualifying nights through the use of the World of Hyatt credit card (2 nights awarded for each $5,000 spent on the card) but that would require $75,000 just to achieve the missing 30 nights and retain those benefits but that might highlight just how hard it is to gain meaningful status benefits from the card.
A lot of Globalists wouldn’t have noticed the separation of benefits from status until this year. Some will look twice and fill up the customer care lines in the new year when they go to redeem their Category 1-7 and find it absent. Or when they are re-routed from their My Hyatt Concierge becuase they no longer qualify for their service.
For what it’s worth, the other hotel loyalty programs don’t offer the benefits missing from Hyatt’s Globalist *Lite lineup. Hilton doesn’t offer confirmed upgrades, and many Marriott properties have a very interesting view of a standard suite. But that makes Globalist about as good as other loyalty programs and it’s a lot easier to find a Hilton or a Marriott than a Hyatt hotel or resort.
World of Hyatt leadership should be wary of competing programs with fast tracks to status, luring their most elite members.
As I said four and a half years ago, this separation of benefits from status was a mistake. It’s great for entry-level World of Hyatt members who are trying to earn Globalist status for the first time. The method remains terrible for those who can still re-qualify at less than 60 nights but don’t get the benefits they expect because they fell short of 60. This slid under the radar for the last few years, but will be front and center for many travelers who simply couldn’t or didn’t travel as they did in the past.
What do you think? Are you a Globalist that will fall short of 60 nights but still re-qualify? Do you think it makes sense to earn benefits through the qualification process vs having it as part of status?