Southwest Airlines has tapped Peet’s Coffee as its official in-flight coffee partner starting August 13, 2025. I’ll drink to that!
Southwest Airlines Selects Peet’s Coffee As Official In-Flight Coffee Partner
Beginning August 13, 2025, Southwest will start serving Peet’s Coffee on all flights with beverage service. This marks the first time Peet’s has partnered with a major U.S. airline.
The onboard offering will be Peet’s “Off the Grid” medium roast, made from Colombian and Salvadoran beans. It replaces the Community Coffee Signature Blend that has been served on Southwest flights since 2016.
Peet’s already has a presence in 25 airports served by Southwest, including major hubs like Denver (DEN), Houston (HOU), Phoenix (PHX), and San Francisco (SFO). Per Soutwhest, this brand alignment allows for a more consistent experience across ground and air….though I’ll reserve final judgment until I try it: using high-quality bottled water is critical when making coffee.
Southwest says the upgrade is part of its ongoing push to improve the onboard experience, complementing other changes like new fare bundles and evolving seating policies (which I’ll address later today).
Peet’s CEO Eric Lauterbach called the partnership a “defining moment” for the brand, while Southwest EVP Tony Roach said, “A great cup of coffee goes a long way in creating a comfortable and enjoyable flight.” I’d say this is a defining moment for Peet’s and Roach’s comment is also correct.
To celebrate the launch, Southwest and Peet’s will host a co-branded event with free samples at Peet’s East 8th Street location in Chicago on August 15–16, during the city’s annual Air and Water Show.
To recap:
- Start date: August 13, 2025
- Served on: All Southwest flights with beverage service
- New coffee: Peet’s “Off the Grid” medium roast (Colombian & Salvadoran blend)
- Replacing: Community Coffee Signature Blend
- Peet’s airport presence: 25 Southwest-served airports including SFO, DEN, HOU, PHX
- Launch event: August 15–16, 2025 in Chicago
CONCLUSION
This move marks another step in Southwest’s effort to modernize the customer experience. Whether this will resonate with loyal flyers remains to be seen, but I’m quite happy to see the coffee upgrade. You can find me at Peet’s Coffee near my home every Friday morning I am in town at 6:00 am for Bible study…the cortados are quite acceptable, and I’m sure the coffee on Southwest will represent an improvement over the current blend.
images: Southwest Airlines
Pete’s is kind of like Burger King. Nobody wants it or seeks it out. You take it when it’s what you’re presented with. I can’t imagine many Southwest flyers care what the coffee is unless perhaps Southwest did a collab with Dutch Bros.
I think they will care since community coffee is awful
Community coffee is a local Louisiana company. We are grateful Southwest served our state coffee. We love it here. We grew up on this rich coffee. We are proud of our coffee. It is shame southwest changed that just like everything else they changed. Let’s see where this goes. Liz
Myself , I won’t allow an airline to present me with hot coffee . It can spill in the lap and cause burns ,
Height of corporate arrogance: many years ago CEO of Starbucks stating at an annual meeting how “wonderful” it was that Starbucks had convinced MANY Americans that a cup of coffee was worth $3 or $4 or $5, it’s even worse now.
Second thing after “don’t pay (credit card) interest” personal financial advisors recommend to those in trouble is to decrease the frequency or eliminate their OUTRAGEOUSLY EXPENSIVE daily Starbuck’s venti extra milk extra espresso grande extra shot quad extra foam chocolate vanilla caramel hazelnut Latte Espresso Cappuccino Mocha Macchiato Americano Flat White.
“While a daily coffee from a cafe may seem like a small expense, these costs can add up significantly over time and impact your overall financial picture.
The impact of coffee shop purchases: Significant Annual Spending: The average American spends approximately $1,100 per year on coffee from coffee shops, according to Policy Engineer. Other sources suggest this number can be even higher, with women reportedly spending $2,327 annually on coffee and men $1,934, according to SoFi.
The “Latte Factor”: This term highlights how small, daily expenses, like a regular coffee shop purchase, can hinder your financial progress over time. For example, a $5 daily latte can amount to $1,825 annually.
Lost Investment Potential: Redirecting this “coffee money” into investments, like a retirement account or a high-yield savings account, could lead to substantial wealth accumulation due to compounding interest, according to financialsense.net.”
“Can’t cure stupid.”
100%.
Same ass clowns that cry about having to buy a bottle of water at the airport gladly dump Starbucks and other overpriced coffee joints thousands of dollars a year.
As a wise man once told me, people choose to be poor through their poor choices in life. Most of those here certainly aren’t poor but your point to the average 25 year old crying about their college debt and no future fits the bill.
@Dave … Yep .
@Polite … Exactly .
Even worse , starbucks has terrible tasting coffee .
Peet’s is excellent. We get the Major Dickinson’s Blend.