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Spirit Airlines’ new ad campaign: "Check out the oil on our beaches"

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You see how smart Spirit Airlines is?

Fresh off the heels of a strike that cost them millions, Spirit needed to get back in the news and get people talking about them again.

They’ve succeeded in their latest ad campaign, which pokes fun at the Gulf oil spill. Take a look:

 a computer screen shot of a website

a collage of women in garments

a screenshot of a website

Nice way to capitalize on the pain of others…

Spirit, naturally, feigns innocence and issued this statement:

“It is unfortunate that some have misunderstood our intention with today’s beach promotion.  We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots.”

“Check out the oil on our beaches” = misunderstood intention?

I don’t think so.

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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