United Airlines has unveiled a sharp new pair of Adidas sneakers for its 100th anniversary…but good luck getting one. It is also marking its centennial with a collectible vinyl record tied to the song that is inextricably linked to United. And now I’m on a mission…
United Airlines Unveils Adidas Samba Sneakers And “Rhapsody In Blue” Vinyl For 100th Anniversary
To celebrate its centennial, United Airlines is teaming up with Adidas on a limited-edition Samba sneaker and releasing a special vinyl pressing tied to its long association with George Gershwin’s Rhapsody in Blue.
Let’s start with the shoes.
United Airlines 100th Anniversary Adidas Samba Sneakers
United has partnered with Adidas to produce a custom version of its mainstay Samba shoe, styled in “United Blue” with aviation-themed details. The sneakers feature United branding on the heel, including the globe logo on the left shoe and a gold “100 years” mark on the right.



There’s a catch, though: you probably won’t be getting a pair and I probably won’t either….
This release is exclusive to United employees via the internal United Shop, positioning the shoes as more of an internal celebration.
But (and yes, this is why I wrote the article) to my many United employee readers…can you hook a brother up? If you want to order me a pair of hoses, I’ll pay for it…size 11.5. Reach out to me via email or DM on social media!
(yes, I’m 100% serious)
“Rhapsody In Blue” On Vinyl
United is also releasing a limited-edition vinyl record tied to its decades-long association with Rhapsody in Blue, the George Gershwin composition that has been synonymous with the airline since the late 1980s.
The vinyl includes two sides:
- Rhapsody in Flight, United’s modern remix introduced last year
- Rhapsody in Blue, performed by the London Symphony Orchestra
Rhapsody in Flight:
Rhapsody in Blue:
There’s also a visual “easter egg” with this record: both sides feature a zoetrope design that creates an animated effect while the record spins when viewed through a phone camera or under a strobe light.



The vinyl will retail for $35 and be sold via the United Shop to everyone, with limited quantities available.
My uncle has a record player at his house. If I get one, I’ll bring it over to his house and do a test.
United’s connection to Rhapsody in Blue dates back to 1987, when it began using the piece in advertising tied to its “Fly the Friendly Skies” campaign.
Since then, the music has become one of the most recognizable audio signatures in commercial aviation, appearing in commercials, onboard, and even in the corridor connecting concourses at Chicago O’Hare.

While airlines constantly retool cabins and service, very few manage to maintain a coherent identity over decades. United, to its credit, has largely done that with Rhapsody in Blue (though like many things, the song fell out of favor during the Smisek era).
I’ll reflect more on United’s 100th anniversary, which officially was on April 6, 2026, in an upcoming post.
CONCLUSION
United is celebrating its 100th anniversary with a new Rhapsody in Blue vinyl and a special collaboration with Adidas, though only employees will get access to the shoes. I suspect this is just the beginning of many special moments and momentos for United as it celebrates 100 years.



DM’ed on Instagram
Too bad it isn’t the Tulip logo.
Right!
You can bet that 15 minutes after the first pair gets shipped there will be many pairs on sale at Ebay! I have a record player as I have vinyl so might have to try out the record. Good luck on your qwest to get a pair of Adidas.
Can’t? More like won’t. This is like BILT pitching point redemptions for their limited-edition sneakers. It’s odd. You’d have to be an absolute freak of a fanboy to buy/wear those.
I guess I’m guilty as charged. 😉
“Congratulations!” should also go out to Delta, who will proudly celebrate their 100th anniversary this year, only 22 years after publicly celebrating their 75th anniversary on May 26th, 2004.
Who wears Adidas? Is this a hint that United is about to announce service to Belgrade?
I’d love to grab a pair too. 2MM fan boy here.
Shoes are available for pre-order. They won’t be shipped until November.
@Matthew
There’s also a Lufthansa one
https://www.worldshop.eu/de/adidas-lufthansa-limited-edition-2025-sneaker-weiss-1774358/?p=NgmPX-a4HL8
Bummed I missed getting the vinyl. I have a record player and that would have been such a cool thing to own and have in my collection.
Bring back the tulip!
I really think United would do well to set up some special liveries like British Airways did a few years back.
The tulip? Yuck. Bring back the logo that shows the airline’s fist to offer a transcontinental flight. That was a classic