British Airways continues to struggle with its new buy-on-board scheme, with passengers often encountering food shortages on flights within Europe. Oddly, the problem seems to go hand-in-hand with toilet paper provisioning.
First, a comment on British English. Do you really call it a “loo roll” instead of toilet paper or is that just tabloid jargon? I do love the Sun’s lead paragraph—
FRUSTRATED British Airways passengers are going hungry as the flagship airline continues to struggle to stock jets with food after scrapping its free in-flight meal service.
But while passengers may be able to survive a two hours flight without eating, I do question why Alex Cruz, the nickel-and-diming king at Vueling who now runs British Airways, does not have a better grasp on food demand onboard flights. Surely during his tenure over Vueling, which offers exclusively buy-on-board food onboard, he and his team would have gained a grasp on projecting demand.
Ah, but perhaps the market forces of British Airways are different than Vueling. And perhaps that is why I bemoaned the introduction of buy-on-board in the first place on British Airways.
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Not to beat a dead horse, but I continue to ask who would pay a premium to fly British Airways when service is at Ryanair or EasyJet levels and BA will soon have even less legroom than Ryanair!
BA proudly boasts that its in-flight meals are “affordable” but what difference does it make how affordable these meals are (they’re actually not — even tea or coffee runs £2.30) if FAs run out halfway through the cabin?
On the Issue of Toilet Paper
Lastly, BA seems to be running out of toilet paper. I doubt British Airways would deliberately under-order toilet paper, but it again speaks to competency. An airline that cannot better gauge how much toilet paper and food is necessary on a flight may have some more serious issues…like the cutbacks themselves.