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Home » Disney » Walt Disney World Raises Prices, Again, With New Wrinkle
Disney

Walt Disney World Raises Prices, Again, With New Wrinkle

Kyle Stewart Posted onNovember 20, 2022November 20, 2022 48 Comments
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Walt Disney World Resort in Orlando, Florida has again raised prices but this year they add a new wrinkle to further consume families and visitors. 


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Walt Disney World Resort Released New Park Ticket Prices

Disney World ticket pricing has gone through a number of updates over the last few years with each increasing more than the last. However, for the first time, its variable pricing will adjust single-day tickets not only based on high-demand days and weeks (like the holidays) but also per park, a first.

Let’s take a look at the ticket price ranges announced for 2023:

  • Disney’s Animal Kingdom: $109-$159.
  • EPCOT: $114-$179.
  • Disney’s Hollywood Studios: $124-$179.
  • Magic Kingdom: $124-$189.

A two-day trip for a family of four to Magic Kingdom and Hollywood Studios or EPCOT during the holidays next year would run as much as $1,472 in park tickets alone. That staggering amount compares to less than $1,200 before the pandemic. Couple that with increased food, drink, and souvenir prices as well as elevated accommodation costs and it’s hard to imagine the average family enjoying a week in the parks.

In defense of Disney World, even during the pandemic, they continued to focus on enhancing attractions and offerings. Remy’s Ratatouille Adventure, Guardians of the Galaxy: Cosmic Rewind, Mickey and Minnie’s Runaway Railroad, and coming… eventually… Tron. Management has mentioned that by “growing our theme parks,” making a “memorable Disney experience” and improving “theme parks with incredible attractions” they believe they are making positive guest changes in a competitive market.

To its credit, Management has seen nearly inexhaustible demand despite pricing out the middle class almost entirely. Its latest nosebleed-level prices added features in Genie that used to be included, and stinging hotel prices have not stopped consumers from filling parks, so shareholders of Disney welcome changes while families struggle to keep pace.

Before this year, these pricing levels had never been seen before, but additionally, a per-park pricing range has not been used. Disney will continue to require theme park reservations but does allow Park Hopper tickets, stating only that the popular multi-park ticket will cost more, but hinting that it will be variable based on the same occupancy ranges and perhaps parks chosen as well.

How Does This Affect Annual Pass Prices

Walt Disney World annual passes have not been on sale since the pandemic outside of the Pixie Pass, a weekday-only pass ideal for flexible or retired Florida residents.  We canceled our Disney World annual passes but have watched closely since. But Disney World price increases left us asking how much more could be absorbed. We switched to Universal and have been very happy with our choice.

Theme Park Tourist has said that Disney does not expect to put annual passes back on sale until 2023 at the earliest (though they may not put them on sale at all) at the following levels:

  • Incredi-Pass $1399 (was $1299)
  • Sorcerer $969 (was $899) and;
  • Pirate Pass $749 (was $699)
  • Pixie Pass is the same at $399 but remains Florida-resident only and is the only pass available at the moment.

Those who want to purchase annual passes can remain hopeful that annual passes will again be offered, solely because if Disney never intended to release them again, why increase the prices? That said, they did the same in 2022 and offered them onsale for just a few days and then shut them down again.

Conclusion

Disney has taken away so much from both annual passholders and visitors in terms of benefits, flexibility, and services adding them back at a higher cost, yet the public has responded with continued demand. With the launch of TRON, Cosmic Rewind, and Remy there’s no question that the parks will be home to incredible new attractions, and perhaps a price hike is justified, but I fear that the average family – even with years of savings – can no longer visit the Happiest Place on Earth, and that’s disheartening.

What do you think? Is Disney pricing out middle class families? Shouldn’t they increase prices due to demand? 

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About Author

Kyle Stewart

Kyle is a freelance travel writer with contributions to Time, the Washington Post, MSNBC, Yahoo!, Reuters, Huffington Post, MapHappy, Live And Lets Fly and many other media outlets. He is also co-founder of Scottandthomas.com, a travel agency that delivers "Travel Personalized." He focuses on using miles and points to provide a premium experience for his wife and daughter. Email: sherpa@thetripsherpa.com

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48 Comments

  1. Santastico Reply
    November 20, 2022 at 10:55 am

    After having two CEOs that rank among the most amazing CEOs in the history of US corporations, Disney has now the most mediocre CEO of all time. He is unpopular, incompetent and I doubt he will be there for much longer.

    • Billy Bob Reply
      November 20, 2022 at 12:06 pm

      Yawn. If he wasn’t triggering cons you wouldn’t even know who the CEO of Disney is. I’m sure if he banned gay people from the parks you would be trying to elect him president.

      • Dave Edwards Reply
        November 20, 2022 at 12:52 pm

        BS, anyone who owns the stock knows he has run the company into the ground. The lib garbage he believes in didn’t help the cause but taking that away, he has done a horrible job and the results show it.

        CEO’s that don’t perform need to go, it’s that simple.

        • Billy Bob Reply
          November 20, 2022 at 1:29 pm

          Would you say the same about Tesla and its CEO? Their stock is down more YTD than Disney… or would you just say many large companies have seen major drops in stock price in the last 2 years?

          • MeanMeosh
            November 20, 2022 at 3:00 pm

            As a long-time Di$ney shareholder, I can tell you Dave Edwards is right – management was running the company into the ground long before the woke bulls***, though that isn’t helping.

            And yes, unlike the lefty bluechecks who all regarded Elon Musk as a visionary genius until he threatened their hegemony, I mocked him and his crappy car company for the financial house of cards that it is.

          • koggerj
            November 20, 2022 at 4:54 pm

            all stocks are down 10-20% this year thanks to the biden bust.

          • Billy Bob
            November 20, 2022 at 4:57 pm

            I applaud chapek for the “woke bulls***”. Disney’s customers are all under 40 which we just saw in the midterms overwhelmingly agree with chapek. I know the majority of Disney’s shareholders are probably too old to have kids, so it’s refreshing to see a CEO give a middle finger to those that have disdain for their customer base, even if that’s giving the middle finger to shareholders.

          • koggerj
            November 20, 2022 at 5:22 pm

            Na the majority don’t agree with woke Marxists.
            It showed that democracy is past it’s prime in the US. Time for something new.

          • Billy Bob
            November 20, 2022 at 6:51 pm

            Re: trying some new… be careful what you wish for. Maybe your side wouldn’t be instituting the “something new”, and where would that leave you?

        • Santastico Reply
          November 20, 2022 at 3:16 pm

          Don’t even waste your time with illiterate individuals. Just look at facts and data. It is all you need.
          When Bob “Woke” Chapek, became Disney’s CEO, DIS stock price was at $128. Almost 3 years later, it is at $91. a 29% loss in value since he became CEO. So, anyone that invested $1,000 in Disney the day the woke became CEO, today have $710.
          As for Tesla, let’s ignore the success of Musk since he launched the IPO in 2010 at $17/share. Let’s look at the same time period that Bob “Woke” Chapek has been at Disney. That day, TSLA stock price was at $53. Last Friday it was at $180. If someone invested $1,000 in Tesla on the day he became Disney’s CEO, they would have $3,396 today. Data doesn’t lie.

          • Billy Bob
            November 20, 2022 at 4:38 pm

            Well it sounds like he has all the cons blood pressure up so I say he’s doing a bang up job as CEO. I’m not a day trader so I don’t give a crap about one individual stocks performance and unless people stop having kids Disney isn’t going anywhere, so I say make him CEO for life

          • Santastico
            November 20, 2022 at 5:04 pm

            Day trade?? LOL!! You definitely know everything about shareholder value creation. I gave you a 3 year timeline which is very different than day trade. It is considered long term investment. One lost shareholders 29% in 3 years. The other gained shareholders 239%. Pick your choice.

          • Billy Bob
            November 20, 2022 at 6:41 pm

            Let’s circle back to this in a year and see what Tesla’s stock price is.

          • Santatsico
            November 20, 2022 at 7:01 pm

            @Billy Bob: it must be so difficult to be a woke Liberal nowadays. They all hate Twitter but drive a Tesla. ROTFL!!!!

          • Mr. Marcus
            November 20, 2022 at 9:02 pm

            This is stupid, and proves nothing. Cherry picking stock price data is nonsense. Enron had periods in which its stock went up and Apple had periods in which its stock went down. Steve Jobs himself didn’t exercise some of his apple stock options because the stock was performing so poorly, even when he was CEO.

            Disney has been a big employer of LBGTQ people for decades before the term “woke” even existed, and everyone knows it. The people who have a problem with this didn’t just suddenly decide to boycott disney in the past 3 years.

      • koggerj Reply
        November 20, 2022 at 4:51 pm

        well 60% of pedophiles are lgbt so it would be a wise move.

      • koggerj Reply
        November 20, 2022 at 4:52 pm

        well 60% of pedophiles are lgbt so it would be a wise move.

    • Billy Bob Reply
      November 20, 2022 at 10:28 pm

      Well there you go. Chapek is out. No doubt that disney saw your post. Let’s see if anything gets better.

      • Santastico Reply
        November 20, 2022 at 10:33 pm

        @Billy Bob: LOL!!! And you said he would be there for life. LOL!!! Go woke, go broke! LOL!! Good riddance Chapek.

        • Billy Bob Reply
          November 20, 2022 at 11:44 pm

          Lol, dude, I don’t care who the Disney CEO is. I just thought it was amusing that cons got their panties in a bunch over him. And I doubt he’s going to go broke

          • Koggerj
            November 21, 2022 at 5:46 am

            Get woke go broke

            Iger is going to have to smooth things over with desantis

          • Billy Bob
            November 21, 2022 at 10:16 am

            Yes, iger must bow down before Il Duce and beg for forgiveness

  2. Billiken Reply
    November 20, 2022 at 11:54 am

    I don’t like it, but if the parks are full, why not increase prices? I’m sure Disney’s costs and wages aren’t remaining static. It’s a business, not a charity. However, I’m sure they could give away free tickets to low income families, if they’re so inclined, and have that expense covered by the ticket prices paid by everyone else.

    • Dave Edwards Reply
      November 20, 2022 at 12:57 pm

      What??? Give away tickets to low income individuals and make others pay for it?

      Sounds like the free college gimmick that was universally disliked by working class people of both parties, but made some lazy ass kids think they were getting a handout.

      You want something in life, you work hard, make tough decisions and earn it. Not sure why anyone would disagree with that.

      Disney is a luxury, like a Rolex or premium car, not a necessity.

      • Maryland Reply
        November 20, 2022 at 1:21 pm

        “Disney is a luxury like a Rolex or premium car”

        Sure sounds logical to those that don’t have little ones about who constantly remind you that a Disney experience is apparently a necessity of life. Just try to counter the Disney indoctrination with a five year old. They will make you cave

        • Dave Edwards Reply
          November 20, 2022 at 1:58 pm

          Assuming one is a sucker to the people who say you to have a kid to have a fulfilling life. Kids who are shuffled around to day care, sitters and schools from 8 weeks of birth because the parents are selfish. And want a “career” and material things, but also want kids to show off and be “accepted “. But that’s another debate.

          Good opportunity for them to learn early things don’t get handed to you in life.

          My point stands.

          • Maryland
            November 20, 2022 at 3:14 pm

            I’ve got what I call the OPK (other people’s kids) issue. Have you noticed such folks as you referenced often fail to follow through on the raising of the children? And it’s not the children’s fault but if that makes me a sucker, oh well. But the Disney issue has long been a pet peeve

  3. Fantastico Reply
    November 20, 2022 at 12:09 pm

    Disney is now so far to the left, it makes Nancy Pelosi and Maxine Waters look like conservatives.

    • Mantastisco Reply
      November 20, 2022 at 12:17 pm

      All my liberal friends that love Disney tell me they wish King Ron DeSantis would send the police into Disney, arrest the CEO and all of the woke employees, and change the name to DeSantisney World

      • koggerj Reply
        November 20, 2022 at 5:23 pm

        can’t wait till DeSantis is president.
        Make america florida again.

        • Billy Bob Reply
          November 20, 2022 at 6:39 pm

          Florida can’t be under water soon enough

          • koggerj
            November 20, 2022 at 6:41 pm

            not surprised you believe in that science fiction.
            Didn’t Algore say it would happen by 2010? What happened?

          • Billy Bob
            November 20, 2022 at 6:44 pm

            Based on your posts I peg you at about 85 years old, so it probably won’t happen in your lifetime

          • koggerj
            November 20, 2022 at 6:58 pm

            @Billy Bob

            I bet i’m younger than you old man.

  4. Maryland Reply
    November 20, 2022 at 7:09 pm

    Hey Koggerj! Of course we all are aware you’re the most childish! Wishing you you well!

  5. Mr. Marcus Reply
    November 20, 2022 at 9:05 pm

    Disney publicly went away from pricing for the American middle class in the early 90s.

    The idea that the “average” family can’t afford it now is silly. The “average” US family buys all kinds of stuff they can’t afford, why should Disney be any different?

  6. Santastico Reply
    November 20, 2022 at 10:45 pm

    Woke Bob got a big boot on his fat bottom tonight. Welcome back Bob Iger!!!

    • Billy Bob Reply
      November 20, 2022 at 11:55 pm

      Did they make sure to get approval from Il Duce of Florida before bringing back Iger?

    • Koggerj Reply
      November 21, 2022 at 12:39 am

      He had a bad night in the bathhouse.

  7. Maxim Reply
    November 21, 2022 at 12:42 am

    Well Iger is back.

  8. Jerry Reply
    November 21, 2022 at 1:09 am

    I didn’t realize Disney was so triggering for everyone. These comments are unhinged.

    I feel like every Sunday we get a post bemoaning something at Disney. The reality is as long as bloggers like you and Summer Hull can keep writing articles about them, that result in clicks and comments (like mine!) then they’re relevant, and can charge whatever they want. I don’t feel bad for middle class families thet are priced out. It’s a big world and there are lots of things to do to enrich your children and make memories with your family.

    • Dave Edwards Reply
      November 21, 2022 at 7:26 am

      It’s an insult to Kyle to mention him in the same breath as Summer. One is a fair journalist and the other is racist hack who only bases her reviews on how much she can get from the property for herself and her family. With multiple reports out there of her being upfront in what she expects in return for a good review. But then again, she works for The Cocaine Guy, so integrity isn’t exactly their goal. And if you disagree on the “racism”, see her story on Southern Beaches a few years ago

      • Patrick Reply
        November 21, 2022 at 2:46 pm

        Can you post a link?

  9. Christian Reply
    November 21, 2022 at 8:19 am

    Wow, quite the alt-right rally here. It’s like Hate Fest 2022. Just watch if the trolls respond to this comment and you’ll see. There were even one or two commenters that I’d previously respected that have descended into places I would have sworn they’d steer clear of, but that’s my mistake for expecting integrity over cheap shots.

    • Koggerj Reply
      November 21, 2022 at 3:55 pm

      Alt right seems to be the most informed as usual.
      Care to admit that the majority of pedophiles are lgbt? The data shows this.

      • Christian Reply
        November 22, 2022 at 12:52 am

        Ah, self-awareness is a gift.

  10. PolishKnight Reply
    November 21, 2022 at 10:01 am

    Joining the party late, but want to heap on the hate towards Disney. Before Mike Eisner, it was a family values company that revolutionized the theme park and entertainment industry albeit not without some caveats. Even the original entertainment has contributed to “learned helplessness” among millions of young girls dreaming of becoming princesses and portraying hunters as evil in Bambi. The Eisner era was evil including Disney pushing to add decades to their copyrights at the expense of consumers with the Sonny Bono copyright extension act and transforming the parks into shameless profit driven factories. Once the soul was sold out to the bottom dollar, going woke wasn’t making it much worse. Aside from childish comic-book style movies, most of what Disney puts out is worthless.

    Disneyworld was a second revolution is that as the original park in Anaheim was filled up, they created a new basically in the middle of a swamp. Ingenious and that would be the solution to the overcrowded park pulling in massive profits as they raise ticket prices. It reminds me of the fundamental problem with travel moving forward in that the world isn’t building new “historical sites” as fast as population grows and adds ugly suburbs and anthills to urban blight.

  11. Tim Reply
    November 21, 2022 at 11:58 am

    Greed. Plain and simple.

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