Although a pandemic marks a strange time to start a new airline, a new carrier plans domestic service later this year. But this new airline has no name yet and has turned to the South African public for help. One winner will receive free travel for a year.
Help Name A New South African Airline
The new airline is a joint effort between Gidon Novick, founder of Kulula, and Global Aviation, an aircraft leasing company based in South Africa. Global Aviation has never offered scheduled commercial service. Meanwhile, Kulula is a budget carrier and wholly-owned subsidiary of Comair, which operates domestic and international shorthaul service as a franchisee of British Airways. The new airline plans service between Johannesburg and CapeTown in December 2020 to start.
Novick has “drawn inspiration from Uber’s high tech, customer-obsessed approach to mobility” and sees technology as a key component to selling tickets.
“The pandemic has created a unique opportunity to start an airline that is not only dramatically more efficient but also inventive and creative by tapping into the unique talent that our country offers.”
On a website titled “Brand New Airline” you can suggest your preferred name:
“Help to find a name that is unique, aspirational, and cool – if selected, you could be the lucky winner of a year’s free travel on the airline valued at R480,000.”
That’s about USD28,000.
However, read the terms and conditions and you’ll see that the winner (plus one guest) will be limited to 12 return flight per year at a cap of R2000 per ticket. No matter how you slice it, I’m not sure how you can up to R480,000 unless there is a missing zero somewhere.
The contest runs through October 2, 2020 and a winner will be announced on October 9, 2020. It is open to legal residents of South Africa over the age of 18.
Since the contest is not open to me, I might as well state my entry here. While Madiba Air was the thought that first crossed my mind, associating Nelson Mandela and a term which literally means an older man with a brand new low-cost carrier is probably a very bad idea.
So how about South African Soul or Cape Airways?