Switzerland is transforming its iconic red passport, with a new design that blends security with artistry to create what I’d consider the most beautiful (and technically advanced) passport in the world.
Beautiful New Swiss Passport Is Interactive
The iconic red Swiss passport is very recognizable but has not changed in years. In an age of counterfeit, Switzerland wanted to create a more secure passport. RETINAA, a Geneva-based studio, was given the task of updating the passport for the Swiss Federal Office of Police in a manner that promoted “Swissness” while increasing security.
I’d say the final result is a stunning success…
The cover is still red, but alpine peaks and valleys are now woven ornately on the cover.
RETINAA has meticulously utilized 3D-modeled reliefs coupled with custom typefaces. Every page feels like a living map, offering Switzerland’s 26 cantons in ink and stamps. The negative spaces are filled with geometric patterns and abstract technicolor watermarks
The coolest part of the passport is the UV-sensitive elements inspired by the country’s landscapes.
“Physical security meets digital security. The Swiss passport datapage contains the holder’s biometrics and thus requires the highest level of security. It was one of the most challenging components to design due to the sheer number of technologies and technical requirements. Under UV light, a network of isolines physically and symbolically safeguards the holder’s data.”
CONCLUSION
I may not love the process of procuring visas, but I love physical passports as a vestige of the past and my prior passport books are some of my most prized possessions.
The new US passports are not bad in terms of design, especially on the ID page, but the new Swiss designs takes passports to a whole different level.
images: @gov.ch / Instagram

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Folks, the new Swiss passport—let me tell you—is absolutely beautiful, just beautiful. It’s strong, it’s secure, and frankly, people are saying it’s one of the best passports anywhere in the world. Switzerland knows how to do things right—precision, quality, perfection. Believe me, other countries are looking at this and saying, Wow!
Switzerland is overrated. My expensive Swiss watch is broken and I fear the repair costs.
Their new passport visa pages obscures stamps
At least they had the sense to make those dark images on the ID page dark only under uv light
You judge the country because of a watch and passport stamps? Even though you probably haven’t taken care of your watch… I guess so be it, more room for me to enjoy the place.
I’ve always loved the distinctive design of the Swiss passport. Swiss banknotes are also fantastic designs.
Very unique and functional with a cool design.
Switzerland continues to show there can be a decent country in Europe that shouldn’t be ashamed of its history in fighting wars.
They would make a great 51st state or US territory, maybe Trump can work on that.
Anything with a topo map!
I have no complaints about this passport. However, it’s worth noting that it’s not actually new—Switzerland has been issuing this version for the past 2.5 years.
I personally don’t like the design of the Visa pages… too busy for my liking…
But the thought process of this new passport isn’t anything new – Canada redesigned their passport 2 years ago and it has pretty much similar approach and underlying tech as this Swiss Passport
The latest version of the Australian passport also has very similar technology.
Beautiful indeed.