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Home » Passport » Switzerland Unveils The Most Beautiful Passport In The World
PassportSwitzerland

Switzerland Unveils The Most Beautiful Passport In The World

Matthew Klint Posted onMarch 28, 2025March 28, 2025 10 Comments

a passport open on a table

Switzerland is transforming its iconic red passport, with a new design that blends security with artistry to create what I’d consider the most beautiful (and technically advanced) passport in the world.

Beautiful New Swiss Passport Is Interactive

The iconic red Swiss passport is very recognizable but has not changed in years. In an age of counterfeit, Switzerland wanted to create a more secure passport. RETINAA, a Geneva-based studio, was given the task of updating the passport for the Swiss Federal Office of Police in a manner that promoted “Swissness” while increasing security.

I’d say the final result is a stunning success…

View this post on Instagram

A post shared by RETINAA (@retinaa.ch)

The cover is still red, but alpine peaks and valleys are now woven ornately on the cover.

RETINAA has meticulously utilized 3D-modeled reliefs coupled with custom typefaces. Every page feels like a living map, offering Switzerland’s 26 cantons in ink and stamps. The negative spaces are filled with geometric patterns and abstract technicolor watermarks

a red and blue book

The coolest part of the passport is the UV-sensitive elements inspired by the country’s landscapes.⁠

“Physical security meets digital security. The Swiss passport datapage contains the holder’s biometrics and thus requires the highest level of security. It was one of the most challenging components to design due to the sheer number of technologies and technical requirements. Under UV light, a network of isolines physically and symbolically safeguards the holder’s data.”

a screenshot of a computer screen

a map of the world with a glowing map

a collage of a map

CONCLUSION

I may not love the process of procuring visas, but I love physical passports as a vestige of the past and my prior passport books are some of my most prized possessions.

The new US passports are not bad in terms of design, especially on the ID page, but the new Swiss designs takes passports to a whole different level.

a close-up of a woman's face


images: @gov.ch / Instagram

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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10 Comments

  1. Jerry Reply
    March 28, 2025 at 10:16 am

    Folks, the new Swiss passport—let me tell you—is absolutely beautiful, just beautiful. It’s strong, it’s secure, and frankly, people are saying it’s one of the best passports anywhere in the world. Switzerland knows how to do things right—precision, quality, perfection. Believe me, other countries are looking at this and saying, Wow!

  2. derek Reply
    March 28, 2025 at 10:48 am

    Switzerland is overrated. My expensive Swiss watch is broken and I fear the repair costs.

    Their new passport visa pages obscures stamps

    At least they had the sense to make those dark images on the ID page dark only under uv light

    • Lost and Jetlagged Reply
      April 3, 2025 at 3:35 pm

      You judge the country because of a watch and passport stamps? Even though you probably haven’t taken care of your watch… I guess so be it, more room for me to enjoy the place.

  3. Justin Reply
    March 28, 2025 at 10:53 am

    I’ve always loved the distinctive design of the Swiss passport. Swiss banknotes are also fantastic designs.

  4. Dave Edwards Reply
    March 28, 2025 at 10:59 am

    Very unique and functional with a cool design.

    Switzerland continues to show there can be a decent country in Europe that shouldn’t be ashamed of its history in fighting wars.

    They would make a great 51st state or US territory, maybe Trump can work on that.

  5. Sam Reply
    March 28, 2025 at 12:44 pm

    Anything with a topo map!

  6. Nik Reply
    March 28, 2025 at 2:20 pm

    I have no complaints about this passport. However, it’s worth noting that it’s not actually new—Switzerland has been issuing this version for the past 2.5 years.

  7. DMoney Reply
    March 28, 2025 at 3:14 pm

    I personally don’t like the design of the Visa pages… too busy for my liking…

    But the thought process of this new passport isn’t anything new – Canada redesigned their passport 2 years ago and it has pretty much similar approach and underlying tech as this Swiss Passport

    • Pete Reply
      March 28, 2025 at 5:01 pm

      The latest version of the Australian passport also has very similar technology.

  8. emercycrite Reply
    March 30, 2025 at 7:50 am

    Beautiful indeed.

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