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Home » Reviews » Flight Reviews » Review: SAS A330-300 Business Class
Flight Reviewssas

Review: SAS A330-300 Business Class

Matthew Klint Posted onFebruary 21, 2025 5 Comments

a plane on the runway

SAS is a dependable carrier with a comfortable seat and great food onboard. My journey from Newark to Copenhagen on an A330-300 in business class was far too short, but otherwise pleasant.

In This Post:

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  • SAS A330-300 Business Class Review
    • Seat
    • IFE + Wi-Fi
    • Food + Drink
    • Lavatory
    • Amenity Kit
    • Service
    • CONCLUSION

SAS A330-300 Business Class Review

As a long-term Star Alliance loyalist, I was very sorry to see SAS leave Star Alliance (of which it was a founding member) for SkyTeam. But I’m thankful that the onboard product in business class remains unchanged and my short overnight trip to Copenhagen (booked with 60,000 Virgin Atlantic miles…this was before my million miles from SAS posted) was flawless.

I cut it a little close and checked in for my SAS flight at the counter in Newark Terminal B only about 65 minutes before departure.

a sign in a building

a group of people standing in a line with luggage

a sign with a blue and red sign

I had to chuckle at the makeshift luggage tags…the Star Alliance logos had been scratched off with a black felt tip marker.

a hand holding a ticket

The security lines were very long (several flights bound for Europe were departing around the same time) and very slow (using those new tubular machines that take much longer to scan). There is no PreCheck in Terminal B at Newark…at least for the pier of gates I was departing from.

a man and woman standing in a room with a conveyor belt

By the time I got through security, boarding had already commenced and so I did not even stop at the SAS Lounge…

a blue and silver hallway with signs

It was a beautiful evening for flying.

a plane on the tarmac

SAS 910
Newark (EWR) – Copenhagen (CPH)
October 2024
Depart: 5:30 PM
Arrive: 7:05 AM+1
Duration: 7hr, 35min
Distance: 3,867 miles
Aircraft: Airbus A330-300
Seat: 1A (Business Class)

As I stepped into the cabin I was greeted by a familiar face…one of the same flight attendants who was on my last SAS longhaul flight, the inaugural service from Bangkok to Copenhagen a year earlier. I said hello and she remembered my friend and me…it’s fun to fly with great flight attendants on multiple occasions.

a grey carpet with white letters on it
The Star Alliance Logo to the right of “Business” had been pulled off and not yet replaced with a SkyTeam logo

Seat

The SAS A330 has 32 Thompson Aero Vantage XL seats, which are 22 inches wide and convert into a 78-inch lie-flat bed.

a group of seats in a plane

a row of seats in a plane

a seat on a plane

a row of seats in an airplane

a row of seats with monitors on them

a seat in an airplane

a seat in a plane

These seats have a small storage unit for personal items on the side and I find them more comfortable than the Thompson Vantage seats on carriers like Delta.

a close up of a seat

an empty seat with a window and a desk
Personal storage
a safe with a door open and a black pocket
Side storage locker in seat 1A
a black rectangular object with buttons and a white background
Seat controls
a close up of a power outlet
Headphone jack, IFE remote, universal A/C outlet

I was originally assigned seat 1D and sat there during the meal service so I could chat with my friend, but I eventually moved to 1A (the cabin was only about half full).

a black and grey carpeted box
1D
a grey carpeted floor in a black box
1A

With less than five hours left in the flight, I fell asleep and slept until we started our final descent into Copenhagen. SAS offers excellent bedding from Dux and I did manage to sleep well.

a map of the world with a plane flying

an airplane with seats and a light on the ceiling

a seat in a plane

a person's legs in a blue box

IFE + Wi-Fi

SAS offers complimentary Wi-Fi to SAS Gold and business class passengers and it worked well, though it was late in the day and the flight short enough that I would have been okay without it.

a screenshot of a blue and white website

Noise-cancelling headphones were placed beside each seat and the IFE library (on an 18.5-inch HD screen) included movies, TV shows, games, music, and the full beverage menu. I did not watch anything during this flight beyond the moving flight map.

a screenshot of a computer

a screen shot of a computer

a screenshot of a computer

a computer screen with a menu

a screenshot of a computer

a screenshot of a computer

a map of the world

a screen shot of a phone

As I mentiond above, it was a beautiful evening for flying.

an airplane wing and city view from the window of an airplane

a city with a body of water and a bridge

a city with a river and a blue sky

a man sitting in a chair with his head on his hand

Food + Drink

In my experience, you are always in for a treat when it comes to the catering on SAS and this flight was no exception.

Pre-departure beverages were offered including sparkling wine, water, and juice.

a tray of wine glasses

a glass of water on a table

Menus were distributed during boarding, with dinner served after takeoff and a light breakfast before landing.

a person holding a white rectangular object

a menu of a restaurant

a menu in a book

a menu of a beer

a menu of a restaurant

a menu of wine bottles

a menu with a picture of wine bottles

Dinner

Dinner began with a hot towel, choice of beverage, and warmed cashews. I tried the “Forrest Spring” cocktail (whiskey, Ring apple juice, ginger ale).

a hand holding a white towel

a bowl of cashews and a drink on a table

That was followed by a bread service, a green salad, and choice of appetizer (honey and tamarind duck breast with a green salad and red onion marmalade or flaked hot smoked salmon with a potato and haricot verts salad and quail egg).

a plate of bread and butter on a table

I love the whole-grain bread on SAS…

a slice of bread and butter on a plate

Both appetizers sounded delightful, but I chose the duck since I don’t eat much duck at home. It was a solid choice.

I love how SAS does not use trays.

a table with plates of food on it

a plate of food on a table

a plate of food on a table

a bowl of salad with a yellow slice of potato in it

My friend had the salmon appetizer and liked it.

a plate of food with fork and knife

For the main course, I was delighted to see a braised lamb leg on the menu, served with a sweet potato and spinach hash, oyster mushrooms, and gremolata. It was brimming with flavor and a delicious dish.

a table with plates of food on it

a plate of food and a glass of water

a bowl of food on a table

My friend had the sweet gochujang chicken thigh with roasted carrots and daikon and sesame gai lan. That also looked good.

a bowl of soup with vegetables and meat

I finished off the meal with a cheese plate (Point Reyes Blue cheese and Karst aged cheddar with green tomato marmalade
from Hedh-Escalante, Sweden) and a fruit dish (skipping the pumpkin cheesecake).

a tray of food on a table

a plate of fruit and cheese on a table with a cup of coffee and a spoon

Again, the trolley service and lack of trays is really a nice touch.

The SAS A330 has a galley kitchen in which you can not only help yourself to snacks (all high-quality sweet nad savory snacks from Sweden, Norway, or Denmark), but also make yourself an espresso or cappuccino.

a refrigerator with plates and cups

a shelf with coffee cups and snacks

a coffee machine with a bowl of chocolates

a menu on a wall

a hand holding a blue can

I slept through breakfast, but it was again served via cart and included:

  • yogurt
  • handmade granola
  • smoothie
  • Morten Heiberg marmalade
  • assorted charcuterie and cheeses
  • cucumber
  • cherry tomatoes
  • peppers
  • seasonal fruit

Although I slept through that (and was stuffed from dinner), I did wake up in time to enjoy an espresso and Froosh smoothie before landing.

a cup of coffee and a container of orange juice

Lavatory

There are two lavatories behind the business class cabin and both have windows. The lavatories were clean and I liked the green plant above the sink.

a toilet and sink in an airplane

a sink and a mirror in a bathroom

a sink in a bathroom

a group of small packets in a container

The front lavatory next to the cockpit was blocked off for crew use…

a green sign on a wall

Amenity Kit

Amenity kits were a drawstring yellow-striped bag. Contents included:

  • Verso face moisturizer + lip balm
  • Swedish Stockings (high-quality socks)
  • The Humble Co dental kit
  • Dux-branded eyeshade
  • Earplugs

a close up of a seat

a group of objects on a table

Service

The crew was very good overall; quite chatty and friendly and attentive too.

Service was not rushed…which I suppose some might take issue with. It took almost an hour to get started with service (due to turbulence) and by the time I had finished my dessert, there was only four hours left in the flight (with a delay in departing Newark due to runway congestion and a strong tailwind, our actual flight times was closer to six hours than seven).

A330-300 Trip

Thus, I understand why some prefer to sleep through the service on these flights. I like the cart service and as it was only 6:00 pm ET (3:00 pm California time, where I live), I was not in a rush to get to sleep.

CONCLUSION

We landed in Copenhagen early: it was very dark outside and the day was not pleasant, with rain pouring down.

While I would have liked a flight twice as long, I’d label this flight as virtually flawless. Great service, great food, and great bedding, make for a great business class product. I look forward to fly SAS again soon.

I proceeded over to the SAS Lounge ahead of my connection.

a glass doors with a sign on the front

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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5 Comments

  1. Alec Reply
    February 21, 2025 at 2:03 pm

    Took the jfk flight a couple months ago and found the service painfully slow for a short red eye. Shame they don’t offer an express option. Especially seated in the first row found myself waiting so long for the next course and just wanted to finish up and try and get some sleep. Lack of non alcoholic drink options was disappointing too (but as is this case with basically every western carrier)

  2. Lukas Reply
    February 21, 2025 at 2:05 pm

    It’s amazing that you were able to fall asleep technically mid-afternoon on this flight.

  3. Tim Dunn Reply
    February 21, 2025 at 3:21 pm

    As expected, SAS is slated to join the largest and most premium TATL JV amongst the ranks of Delta, AF/KLM, and VS.

  4. Jeff Reply
    February 21, 2025 at 4:04 pm

    Appreciate the details and photos. I learned a lot. Thanks for sharing.

  5. E39 Reply
    February 21, 2025 at 6:10 pm

    I miss the days of the Hästens bedding, the duvet was very nice and they had a mattress sheet. Dux is fine, but not as nice. Especially nice to not have to sleep directly on the seat

Leave a Reply to E39 Cancel reply

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