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Home » Singapore Airlines » Judging Singapore Airlines’ New Safety Video
SafetySingapore AirlinesVideos

Judging Singapore Airlines’ New Safety Video

Matthew Klint Posted onAugust 8, 2017August 8, 2017 3 Comments

Singapore Airlines is out with a new safety video that is a big improvement over its old one.

Watch it here–

It is high quality and beautifully highlights some of the key sites of Singapore.

Singapore holds itself out to be a classy airline and this safety video advances that narrative. There is no bawdy humor, no corny humor, and nothing that could detract from the carrier in any way.

That said, the safety video puzzles me. It does feature a Singapore Girl, one of the airline’s two greatest selling points. But it doesn’t feature Singapore’s spacious seats in business and first class or explicitly highlight it warm hospitality.

Granted, there are other avenues with which to highlight Singapore’s great in-flight product, but it seems like a safety video is a good place (i.e., wow, maybe we buy business next time). On the other hand, the safety video is screened to passengers who have already boarded the flight and are either headed to or leaving Singapore. When the safety video becomes an advertisement for a destination, it seems less valuable when people are already headed there (or leaving).

CONCLUSION

So I like the new video but think that it just doesn’t do anything to make me want to fly Singapore Airlines (not that Richard Simmons makes me want to fly Air New Zealand…).

(H/T One Mile at a Time)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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3 Comments

  1. SG Gurl Reply
    August 9, 2017 at 8:42 am

    Slow news day where BoardingArea folks copying and pasting each other?

    This video coincides with the 52nd National Day of SIN. It’s beautifully shot. Not everyone wants to see flat beds, definitely not econ pax. Just enjoy it. It’s not that complicated to use your imagination.

    • Matthew Reply
      August 9, 2017 at 9:19 am

      I write about all new safety videos.

  2. docntx Reply
    August 9, 2017 at 9:46 am

    LOL on Richard Simmons and Air New Zealand…
    Actually, I love the video.
    If you buy into the idea that advertising is more about feelings than facts, this does it for me.
    I love Singapore and Singapore Airlines, so, I might not be the most objective judge.
    Heck, just love flying…

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