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Home » United Airlines » Is This What United’s New Livery Looks Like? (Pictures)
United Airlines

Is This What United’s New Livery Looks Like? (Pictures)

Matthew Klint Posted onApril 1, 2019November 14, 2023 29 Comments

UPDATE: United Denies Link To Leaked Livery


United is set to unveil an “evolution” to its livery later this month, but we may already have a very good clue as to what the new design will resemble.

While it all could be just a coincidence, some new design work has appeared on the website of the David Scott Design Office. The San Francisco-based design firm has not done work for United in the past, but check out what now appears on its webpage:

a screenshot of a website

Click through and you’ll find eight images along with the following description:

a plane flying in the sky

a group of airplanes parked on a runway

a plane flying above clouds

a group of airplanes parked on a runway

a plane flying above clouds

a group of airplanes parked on a runway

a plane flying in the sky

a group of airplanes parked on a runway

UNITED AIRLINES X BRAND LIVERY

Design the most iconic piece of branding in aviation—the livery. Refine the historic globe of Continental Airlines giving it new life as a modern brand element for United Airlines. The old becomes new again for the combined airline.

Role:
Lead Design Team—design, art direction

It appears we are down to the final four!

CONCLUSION

I think there is a very good chance this could be the new livery. It includes the new purple stripe, the gold is gone, and it certainly appears to be a more of an evolution than a total change.

What do you think of the (likely) new livery? Which one is your favorite?

> Read More: United Will Introduce New Livery Next Month
> Read More: United Should Invest In Polaris, Not Livery (Op-Ed)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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29 Comments

  1. Alvin Reply
    April 1, 2019 at 8:24 pm

    Someone’s getting fired…

  2. JamesP Reply
    April 1, 2019 at 8:33 pm

    Ugly AF

  3. Marc Reply
    April 1, 2019 at 8:37 pm

    Still horrible. The globe is cut off too much and it still looks so dated/1987. They should have made it another shade of blue so it’s more subtle.

    United has the worst logo in the airline biz. They should have taken this opportunity to do a total rebranding.

  4. Alex Reply
    April 1, 2019 at 8:50 pm

    There are actually 4 different liveries with two photos each on that website. If you click though you will notice that the tail will change and the purple is used in different ways for each one

    • Matthew Reply
      April 1, 2019 at 9:01 pm

      Interesting. That wasn’t there earlier. I’ll add the other three designs shortly.

  5. skypesos Reply
    April 1, 2019 at 8:53 pm

    I hope this livery is an April Fools joke… It looks pretty much like Lufthansa’s with an addition of purple and different name

  6. Glenn Reply
    April 1, 2019 at 8:57 pm

    Alaska Airlines much?

    • Sexy_kitten7 Reply
      April 2, 2019 at 9:09 am

      +1 And their’s looks good with the Eskimo but UA doesn’t have any indigenous people!

      • Stuart Reply
        April 2, 2019 at 4:28 pm

        Excuse me, but that’s Bob Marley on the tail of Alaska.

      • Stuart Reply
        April 2, 2019 at 4:29 pm

        Excuse me, but that’s Bob Marley on the tail of Alaska.

  7. Teja Reply
    April 1, 2019 at 9:15 pm

    Just follow the crowd I suppose with the livery. The LH, WN, and AZ liveries all have the stripe. I guess no one wants to be unique anymore. Let’s also waste a few millions unnecessarily 🙂

  8. Chiguy1979 Reply
    April 1, 2019 at 9:48 pm

    I hope no one actually paid money for that design. While the current branding could use a refresh, I think the wavy cheat line on the 787 does wonders for it. It this gets a green light, it’s like AA and UA are having a contest to see who can have the ugliest planes. T

  9. Chris Reply
    April 1, 2019 at 9:48 pm

    Wow, the other half of the globe as the new livery. Groundbreaking.

  10. Neil Reply
    April 1, 2019 at 9:55 pm

    Sorry, haters. I actually like the possible new designs. They are both more modern and suggest motion more than the current design.

  11. Jeff Reply
    April 1, 2019 at 10:21 pm

    Bring back the tulip

    • Jason Reply
      April 2, 2019 at 12:23 am

      Yes!

  12. MFB123 Reply
    April 1, 2019 at 10:23 pm

    I th8 k I like #2 because of the “glow” offset to the NW. But wouldn’t the firm be under contract to keep this company confidential? I didn’t check for any April 1 disclosures.

  13. Bob Reply
    April 1, 2019 at 10:37 pm

    Unimaginative. Uninspiring. Characterless. Colourless. Unmemorable. Uninteresting. Dull. Unremarkable.

    If that is what UA is going for, then they achieved it!

  14. Howard Reply
    April 1, 2019 at 11:09 pm

    It looks like internet explorer got an airline.

  15. Chris E. Reply
    April 2, 2019 at 2:13 am

    Why purple?

  16. Lara S. Reply
    April 2, 2019 at 5:40 am

    I like the second one with the purple swoop edging the traditional blue tail. It makes the plane look fierce and fast.

    I’d note that in all designs there seems to be a disconnect between the squared off simplicity of the United font on the front of the plane and the complexity of the design on the back of the plane. It looks like the front and back are almost two different companies. It also “weighs down” the back of the plane with a lot of color while the front looks plane Jane and naked.

  17. Barnaby Flapjacks Reply
    April 2, 2019 at 7:29 am

    I think it’s extremely unlikely this is the new livery for several reasons:

    1: This designers portfolio features several re-designs of various real companies – yet I cannot find these designs anywhere on those companies actual websites. I suspect these are fantasy ‘what-if’ designs, as it’s pretty common for budding designers to take a crack at actual companies branding needs in an effort to put themselves out there

    2: A designer putting up an unrevealed product on their own website before their clients is a HUGE no-no.

  18. George Reply
    April 2, 2019 at 8:21 am

    The first and second could work. Don’t know what’s going on with the other two, they look like the work of a freshman design student.

  19. Stogieguy7 Reply
    April 2, 2019 at 8:45 am

    Oh God no, not another freakin’ livery with the tail swipe and nothing but white on the rest of the aircraft. Boring and ugly as hell and a testament to the lack of imagination of today’s designers (generally millenials). No wonder we all swoon when BA has a couple of aircraft painted in classic liveries.

  20. cbw Reply
    April 2, 2019 at 9:23 am

    These are all terrible, sorry to say.

  21. Aircraft Lover Reply
    April 2, 2019 at 10:50 am

    Aircraft liveries are a connection between the Airline and the passengers and show the Airline personality

  22. Kenneth Reply
    April 2, 2019 at 12:24 pm

    My favorite? What, between hideous and horrible?

  23. Warren Reply
    April 2, 2019 at 12:45 pm

    Looks like the new AS livery. Just substitute the Eskimo man for the globe. Color schemes are very similar. Prep for a merger?

  24. Pingback: Is This United Airlines' New Livery? - One Mile at a Time

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