Perhaps deliberately, perhaps accidentally, it does appear we now have a very good idea of the next-generation United livery will resemble.
Yesterday I wrote about a quartet of livery designs that suddenly appeared on the website of San Francisco design firm David Scott Design Office. While I found it curious that a United client would have the right to display such work before United made it public, it still leaves us guessing…to an extent.
I suppose we can approach this news in two ways. On the one hand, we can complain about how uninspired all four new logos are. We can mock the purple hue and scoff that the “globe” logo has gone from a bingo cage to a golf ball. But what good would that do?
We knew United was going to emphasize its new purple color. We also knew that United is moving away from gold. Finally, we knew that United wanted a simplified livery that represented evolution, not revolution.
So it is what it is. The tulip is not coming back, at least for now. We’re also not going to see a brand new design. Just in case the decision has not been made yet, let’s give United some constructive criticism on the new logo.
First, use the comment section below to vote on your preferred livery; A, B, C, or D.
Second, if you do have some areas you think can be improved, chime in under your vote.
My vote is for B, though it was close between B and D. I think the curved lines look sleeker. While I think gold would look better than purple, the livery is not objectionable.
If I could change one thing, it would simply be a small statement under the flight deck window:
Again, I don’t mean the tulip. But returning “Worldwide Service” to the side of each plane would be a small nod to United’s past.
Which livery do you vote for? Please leave a comment below.