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Home » United Airlines » United Airlines Devalues Premium Cabin Award Redemptions…Again
NewsUnited Airlines

United Airlines Devalues Premium Cabin Award Redemptions…Again

Matthew Klint Posted onAugust 2, 2024August 2, 2024 43 Comments

a seat and windows in an airplane

United Airlines has increased the pricing floor of its premium cabin “anytime” awards from 155K to 200K one-way to Europe or 220K to South America, as United continues to quietly raise redemption rates. There are some exceptions.

United Airlines Raises Pricing On “Anytime” Premium Cabin Award Redemptions (Again)

United Airlines can repeat the mantra all day long that no award chart means there are no devaluations, but that is simply not the case for any MileagePlus member who closely monitors award pricing trends. Indeed, there are “price floors” that are observed across multiple dates and times, providing a baseline for evaluation. Yes, these prices are not guaranteed and the wise frequent flyer does not stash miles in United MileagePlus.

While United has no award charts, it has two tiers of awards, fixed-price “saver” awards and “anytime” awards, available only on United Airlines metal, that allow for last-seat availability on United flights but at variable prices.

For quite some time, the lowest available pricing for any anytime award between the US and Europe has been set at 155K one-way in Polaris Business Class (some think it is tied to P-class availability when purchasing a revenue ticket). That price has broadly risen to 200K one-way.

For example, I checked on a Tuesday in February (midweek in low season) and saw that across most routes, the price is now 200K one-way in business class. Rates between the US and South America have risen to 220K one-way. Earlier this week, those rates were only 155K.

a screenshot of a flight schedule
United

I also noted a (very small) smattering of “anytime” pricing as low as 115K one-way to Europe out of secondary airports with long layovers. United does not comment on award pricing changes, but I would imagine if it did it would point to these needles in a haystack to argue that members are “saving” under the new dynamic pricing model. Good luck with that…

a screenshot of a flight schedule
United

Look, I’m not exactly griping here…United makes no guarantees about pricing so this devaluation and any other devaluation should never come as a surprise. But I do want to use this as a reminder to avoid stockpiling miles in United Airlines or using a MileagePlus co-branded credit for heavy spending because the value simply isn’t there.

CONCLUSION

United has raised award redemption pricing again, this time on anytime awards in business class. While United publishes no awards chart and this devaluation should come as no surprise, it is still another sign of the diminishing value of the MileagePlus program…there’s just no way to spin it otherwise.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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43 Comments

  1. Mak Reply
    August 2, 2024 at 6:44 am

    This post provides a valuable public service: friends don’t let friends waste miles opportunities with the United program.

  2. Mick Reply
    August 2, 2024 at 6:55 am

    Got to get onto lifemiles. Especially with free cancellations now. I really only use United to see availability now.

    Then head to aeroplan or lifemiles and hope to see the same availability!

    • Antwerp Reply
      August 2, 2024 at 9:12 am

      This may have been reliable in the past but not anymore. There are growing gaps between programs as to who shows availability. Between Aeroplan, LifeMiles, and Mileage Plus you are going to find significant differences in flights available. Even the so called alliances are being watered down.

      • Mick Reply
        August 2, 2024 at 4:34 pm

        Yes I agree with that. It’s frustrating but with flexibility it does pan out often. I have seen gaps in ANA, LH first and Thai airways recently. Eg LH Tokyo Frankfurt will exist but not Munich Tokyo even though both are on United.

    • Matt Reply
      August 2, 2024 at 10:48 am

      @Mick, What do you mean by “free cancellations”? As far as I’m aware, Lifemiles still has punitive cancellation fees.

      • Lukas Reply
        August 2, 2024 at 11:07 am

        He is talking about paying $50/month for lifemiles+ subscription which gives you (among other things) free changes and cancellations.

        • Mick Reply
          August 2, 2024 at 4:37 pm

          That I am. Thanks Lukas.

  3. Gene Reply
    August 2, 2024 at 7:08 am

    @ Matthew — Thank you for the reminder to not renew our GS.

  4. GUWonder Reply
    August 2, 2024 at 7:24 am

    Just waiting to see a United Chase credit card application offering 150k-250k miles as part of the sign-up+use bonus. That’s how they do it as they try to keep customers on the loyalty program hamster wheel as part and parcel of program devaluations.

  5. MaxPower Reply
    August 2, 2024 at 8:33 am

    Matthew,
    I’m curious if there’s a tipping point where you would switch your allegiance to a different alliance like Oneworld where the network is just as strong or stronger in all SoCal airports (between aa/as) as United continues to devalue its program?
    Living in LA vs the Bay, it seems like you’d be somewhat agnostic?
    It would be fun to see you do more AAdvantage trips on FJ ,TN, or QF… or even milk runs on AS

    This is not a critique but your blog brand seems to be more weighted toward “the United guy” while Lucky and Gary Leff often get associated with AA
    Does that influence any potential switching?

    • Matthew Klint Reply
      August 2, 2024 at 9:04 am

      I’m open to it…have flown AA a lot more this year (latest trip report coming). I find OW Emerald status the most valuable status of all.

      And to some extent, sticking with United does seem like a battered wife syndome. I’m about $10.5K toward $18K…and I make very good use of the PlusPoints. It’s a difficult decision.

      • Peter Reply
        August 3, 2024 at 5:13 am

        I love the analogy. Chasing status on United, then forgiving them every time they beat you over the head with devaluation, is very much how you describe it. At my age, and with 1.5 million miles on United, I’m waiting for them to offer a Polaris upgrade in the graveyard. Extra flowers and a sundae perhaps.

        • Robert Reply
          August 3, 2024 at 12:18 pm

          We have abused spouse syndrome sticking with United

    • emercycrite Reply
      August 4, 2024 at 5:55 am

      He’s too far rusted on I reckon.

  6. Christian Reply
    August 2, 2024 at 8:49 am

    UA redemptions costs starting to look a lot like DL at this point.

    • Matthew Klint Reply
      August 2, 2024 at 9:05 am

      Yes indeed, getting closer. Not quite, but getting closer indeed.

  7. A220HubandSpoke Reply
    August 2, 2024 at 8:55 am

    Right, who was responsible for this one?

  8. A220HubandSpoke Reply
    August 2, 2024 at 8:56 am

    Right, who was responsible for this one?

    I want to blame Scott Kirby, but I dount he was responsible or even approve of this.

    • Matthew Klint Reply
      August 2, 2024 at 9:05 am

      I think it is the Comcast dude, who has done nothing but diminish the value of MileagePlus during his tenure thus far.

      • Interested Traveller Reply
        August 2, 2024 at 10:26 am

        @Matthew, nothing good ever comes from COMCAST, nothing.

        With that said, does UA listen to you as a way to get the pulse of folks or do they ignore you like pretty much everyone else?

        Do you ever privately ever say to your UA contacts, hey these devaluations are a bad idea?

        More curious than anything else.

        • Steve Reply
          August 3, 2024 at 2:22 am

          I would think the voice they’d listen to is from Chase (who is losing most of my business spend to cap one)

          Plus they clearly have empty seats going out, so I really don’t get this

      • David Reply
        August 2, 2024 at 2:20 pm

        And the same guy who said the loyalty program he admires most is Marriott Bonvoy.

  9. Antwerp Reply
    August 2, 2024 at 9:14 am

    This is exactly why my spending is all on Amex and Citi Thank You. Airline specific cards are complete waste of time now.

  10. DWT Reply
    August 2, 2024 at 9:29 am

    AA international J on their own metal isn’t much better these days, sadly. Not unusual to see one way transatlantic going for 200-300k and one way Japan awards going for 300-400k. And the best deals require crazy flight times that no savvy traveler would want to book (ridiculously short connection times like sub-1 hour at DFW/CLT or really long connection times)

    • Kurt Reply
      August 2, 2024 at 9:50 am

      This right here. I’m an AAdvantage member, and I virtually never see a good price for J. It’s always something ridiculous. Look, it’s very clear, with how well business class sells nowadays, airlines don’t want us using our points for J redemptions. They want to sell all those seats, and keep us in coach.

  11. Esquiar Reply
    August 2, 2024 at 10:31 am

    I do all my spending assuming 1 cpp redemption value. In other words, UA card isn’t getting any love without getting 2.5x or better through a promo on unbounded spend. In the past it used to be easy to find 1.5+ cpp redemptions but not any more

  12. Ed Reply
    August 2, 2024 at 10:44 am

    I earn most of my points from flying, and I am a loyal UA 1K for many years, and am Million Miler, but thinking I may want to start earning on AC or LifeMiles going forward. Based out of IAD so UA is who I use the most historically. I have Exce Plat on AA but hate having to connect.

  13. Chi Hsuan Reply
    August 2, 2024 at 10:46 am

    “Good Leads the Way”

  14. Doug Reply
    August 2, 2024 at 10:47 am

    Cancel your Chase cards and tell them why. They are the only player who has any power to stop this.

  15. Michael Bradley Reply
    August 2, 2024 at 11:24 am

    I just retired from United Airlines after 46 years!!! Ramp Lead, etc, I believe that I helped many people many times have a great experience with their family and traveling on United.I in the past spent a lot of money on candy for passengers.. Got a lot of people happy and so many Smiles!!

  16. Javier Reply
    August 2, 2024 at 12:31 pm

    @Matthew – You want a blog post that will get a lot of eyeballs? Here’s suggestion: Do a bit of research (should be quite easy)…document and compare the frequency and depth of devaluations of the major airlines’ programs. I think United’s record on this would be absolutely jaw-dropping.

    United seems to now gut their program every few months (started about 2 years ago in April), while other programs remain much more stable (typically for a couple years or more). The frequency – and depth – of the United devaluations are on a scale that is just breathtaking and unlike any other airline’s. The trajectory of United’s devaluations is beyond anything else in the industry and worth noting.

  17. Sue Reply
    August 2, 2024 at 12:44 pm

    Wow. I’ve been using those 155k ones and just a few days ago changed one flight to a routing I liked better (same 155k). Other flights are available at way fewer miles but this was worth it to me to fly right in and out of my small airport. But at 200k I will be using alternative airlines. Especially since United business class to Europe has so many seats and so little service that it’s almost like being in stearage.

  18. gregillinois Reply
    August 2, 2024 at 2:22 pm

    Does this affect saver business awards? I could never afford anytime awards.

  19. Mark S Reply
    August 2, 2024 at 2:31 pm

    I remember the standard choice not but 10 years ago ORD-BKK on United Global First to London (with the then Global First Lounge in the new T2), then Thai First to Bankok. 70K!! (Business was something like 55K).

    • mike Reply
      August 2, 2024 at 4:17 pm

      i remember the ORD – BKK ones well…….i mean 150,000 round trip in business from IAD with 1 stop? Was amazing…now it’s like 400,000 one way (if you’re lucky) and 3 stops and 3 days to get there….REALLY PATHETIC !

      They regularly show this route with one stop for 600,000 miles ONE WAY….i mean who in their right mind would do that…and which executive, in their right mind thinks that is a good deal…..bunch of pirates and idiots!

    • Matthew Klint Reply
      August 2, 2024 at 4:33 pm

      Oh, I fondly remember those days!

  20. Levy Flight Reply
    August 2, 2024 at 7:01 pm

    With a recession coming there’ll be more empty seats and saver award availability. UA has a knack for upping pricing just as the roller coaster goes over the hill and then they scramble to adjust.

    • Ken Warner Reply
      August 3, 2024 at 1:04 am

      It seems if you can book within the next 3 weeks, you get lower mileage pricing; further out, is way over priced. I don’t know what they’re thinking with high mileage, when their inflight service & catering is so sub par to other carriers on the same routes.

  21. Arthur Reply
    August 2, 2024 at 9:41 pm

    I wonder if 115k is the new 80k. To be honest, I never went for the 155k tickets, only the 80k saver awards. And those tended to be either on less popular routes, e.g LIS or BRU, or close in on partners. In my experience, though, whenever one airline is making award flights more expensive, someone else, like AF/KLM or Iberia, always seems to be making them cheaper. Bargains are still out there.

  22. Funny Reply
    August 2, 2024 at 10:24 pm

    This is the socialist airline cartel all these clowns consistently vote for. I’m just here for the show. LOL

  23. GUWonder Reply
    August 3, 2024 at 7:47 am

    The airlines are really lousy with rewarding frequent flyers for flying and have cut the value of the rebate and rebate currency given to the flying customers. Instead the airlines have shifted to trying to hook customers with elite status benefits and airline-affiliated credit cards — and unfortunately it’s worked too well to bloat the number of elite status members and the number of people in the lounges.

    The hotels have followed suit in copying the airline loyalty program approach to the detriment of the loyalty program customers in the aggregate.

    The situation for consumers using these programs would be better if it weren’t for all the market power given to the oligopolistic cartel kingpins in both of these travel service industries.

  24. Glenn Reply
    August 3, 2024 at 11:51 am

    I stopped flying United a few years ago because their annual devaluations were severe and accumulating miles became pointless. And their saver awards are pretty much nonexistent, especially to Asia. Switched to Southwest for domestics and various airlines for international and am much happier.

  25. EC Reply
    August 4, 2024 at 7:49 am

    Interesting…I booked two flights recently (7/28/24) for travel in December from Dulles to Berlin on Austrian in business for 88K and Munich to Dulles on United direct for 80K and I’m just a lowly mileage plus flyer now (lost my status after covid status matches ended). Traveling on Saturday and Thursday. Fingers crossed that the OS flight will be on their new 787 as listed for that time period.

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