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United’s new sales pitch: upgrade for cheap(er) NOW

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Always looking for a way to make a few dollars (and I certainly cannot blame them), United is now hawking paid upgrades when you buy your ticket.

I bought this ticket a few days ago and received this "special premium seating" offer after I clicked through on the final purchase screen:

 

The price is about $780 more than I would pay, but I can imagine many will take advantage of this Continental-style premium cabin pricing.

These prices are not unheard of: they are about what UA charges on their "easy check-in" machines or during online check-in when upgrades are available.

The news here is that United is aggressively trying to get some cash for the First Class seats before they go to elites for free. Again, I can’t blame UA, but I do feel sorry for the Premiers. And if UA prices these upgrades low enough, I might soon be feeling sorry for 1Ks like me!

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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