In a year full of negative “enhancements” when it comes to premium cabin soft products, JetBlue has just unveiled a genuinely positive refresh to its already superior premium cabin product, called Mint.
JetBlue Mint Menu Refresh
JetBlue currently serves popular tapas-style dishes in its Mint premium cabin. Instead of one dish, you pick three. That allows for several tastes and has proven a hit with passengers, including yours truly.
That won’t be going away. Instead, JetBlue is partnering with Delicious Hospitality Group, a restaurant partnership that runs New York City restaurants Charlie Bird, Legacy Records and Pasquale Jones. JetBlue promises an “inventive culinary style, extraordinary wine and cocktail programs, and tactile dining aesthetics to the skies.”
Refreshed menus include new cocktails and the return of espresso. Here’s a sample menu of what you may expect:
(you can review all the menus here)
The new menus will be rolled out within days, so expect them even this month on your next JetBlue Mint flight. New plates, glasses, and cups are coming too.
New Bedding From Tuft & Needle
In preparation for its new transatlantic service to London scheduled to launch next year, JetBlue has created a “cohesive sleep experience onboard” that includes:
- convertible blanket with a built-in foot pocket
- memory foam lined pillow with a pillowcase
- snooze kits that include a matching eye mask and ear plugs
New Amenity Kits From Wanderfuel
Going back to its Birchbox days, JetBlue has always taken an innovative approach to amenity kits. Now, JetBlue will introduce four wellness kits, depending upon the time of day and destination:
- Awake, for breakfast and morning flights
- Flow, for lunch and dinner flights
- Sleep, for “shuteye” redeye flights
- Renewal, for Caribbean flights
New Headsets From Master & Dynamic
Finally, JetBlue will introduce custom-for-JetBlue MH40 over-ear headphones from Master & Dynamic. To help use those headsets, JetBlue will offer a Spotify playlist which intends to create a restaurant-like environment to be enjoyed during dining.
I have not flown Mint since my trip with One Mile at a Time all the way back in 2016, when Mint was still in its infancy. I look forward to sampling JetBlue’s new soft product in the very near future, but am getting more excited for what service will look like to London. JetBlue promises not only an even better soft product, but a new hard product as well. While other airlines are cutting back, kudos to JetBlue for stepping up and continuing to offer a stellar product at a fair price.