While economy class, one some levels, will always be economy class, JetBlue has certainly enticed me with details over its new transatlantic service offerings behind the curtain.
JetBlue Unveils Transatlantic Economy Class Product
First, I just love the press release title from JetBlue, “JetBlue Reveals Plans to Reinvent What It’s Like to Fly in ‘Coach’ Across the Atlantic.” Press releases tend to be full of fluff, but there are several things that caught my eye.
Jayne O’Brien, head of loyalty at JetBlue, explains:
“From generous personal space, to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows.
“We know all too well the pain points of international flying – the dreaded center section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.”
Yes, yes, yes!
JetBlue Will Offer Complimentary Meals That Actually Look Tasty
Taking a page from Delta’s playbook and from its own Mint product, JetBlue will offer tapas-style meals (in reusable dishes with reusable cutlery) to passengers behind the curtain. You choose the main course and sides from a list using your seatback monitor and flight attendants will serve it. Three “protein” courses (two hot, one cold) and three side dishes (two hot, one cold) will be offered.
JetBlue will source the food from DIG, a farm in upstate New York. Same “protein” choices include:
- Roasted chicken thigh over a base of brown rice with herbs
- Spiced eggplant over coconut cauliflower quinoa
Sample sides include:
- Mac and cheese
- Mixed heirloom tomato salad
Breakfast dishes will include:
- Mixed berry bread pudding
- Citrus salad with honey
Everyone will receive the same dessert. Snacks, just like on domestic flights, will be self-serve and available throughout the flight.
One Mile at a Time expresses reasonable concern that flights from Boston or New York to London are already short enough and this may create very prolonged meal service. Indeed, I share that concern. But if meals are pre-heated during takeoff, the cart comes out quickly, and passengers who have not ordered a meal can make a quick decision on the spot, it should not be too bad.
JetBlue Complimentary Drinks, Including Cocktails
It’s still best to avoid alcohol on planes and drink water…but, I love that JetBlue is not nickel-and-diming for alcoholic drinks. Most full-service carriers, at least prior to the pandemic, offered free beer and wine, but JetBlue’s plan to open the full bar goes a step further.
JetBlue Will Offer Complimentary Internet Onboard, USB-C Ports
There’s nothing better than to pass time with the internet. While it is nice to unplug sometimes and just watch a movie or read a book, staying connected to text messages, email, and social media really helps time to fly by.
JetBlue already offers fast, stable, free wi-fi onboard its domestic flights. Free wi-fi on flights between London and the East Coast will make the flight fly by, even in economy class.
Furthermore, JetBlue will offer A/C and USB-C ports at every seat. USB-C is the future and I expect our phones, perhaps as soon as the next generation of iPhones, will replace older mini-USB and Firewire plugs with USB-C. Hopefully the ports will be strong enough to charge laptops…
A flashy press release is one thing…can JetBlue actually deliver? I tend to think JetBlue will offer a phenomenal product behind the curtain. I should also note that at 18.4 inches, JetBlue’s Airbus A321LR seats are wider than many of its competitors.
So in short, I’m looking forward to trying this product both in business class and economy class.
What are your thoughts on the JetBlue transatlantic economy class product?