Air France has released a beautiful new ad campaign that plays up the stereotypical glamour and nostalgia for France and highlights the carrier’s refreshed product. Ads emphasize the comfort of the A380, the new La Première (first class) and fully lie-flat business class cabins, gastronomy, and its worldwide network. It has also debuted a new slogan, “Air France, France is in the air.” The ad campaign was created by BETC and has already begun rolling out worldwide.
The new first class seat looks incredible!
Air France replaces a great ad campaign with another great ad campaign. I love the new ads but will also miss the superb 2009 ad campaign below, which has been in place for five years–
Do you like the new ads? Do you prefer the 2009 or 2014 campaign?
Wow, I really like both, but I guess I’d opt for the old school look of the 2014 campaign. Plus the tag line “France Is In The Air” is just perfect.