Travel

New Nostalgic Ad Campaign from Air France

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Air France has released a beautiful new ad campaign that plays up the stereotypical glamour and nostalgia for France and highlights the carrier’s refreshed product. Ads emphasize the comfort of the A380, the new La Première (first class) and fully lie-flat business class cabins, gastronomy, and its worldwide network. It has also debuted a new slogan, “Air France, France is in the air.” The ad campaign was created by BETC and has already begun rolling out worldwide.

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The new first class seat looks incredible!

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Air France replaces a great ad campaign with another great ad campaign. I love the new ads but will also miss the superb 2009 ad campaign below, which has been in place for five years–

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Do you like the new ads? Do you prefer the 2009 or 2014 campaign?

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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1 Comment

  1. Brad Reply

    Wow, I really like both, but I guess I’d opt for the old school look of the 2014 campaign. Plus the tag line “France Is In The Air” is just perfect.

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