I’ve received an uptick in nasty email and comments this week celebrating the imminent collapse of Live and Let’s Fly. I’ve also received notes and comments from many concerned about me and my family as we adjust to this new world. I want to take a few moments to talk about the path forward for LALF during this uncertain time.
Put simply, we are going to be just fine. I’m not going anywhere and neither is Kyle. I started LALF in 2009 as a labor of love and over a decade later it remains a labor of love. Yes, the blog has grown substantially and now produces (or at least produced) healthy income each month. I’m projecting, based upon preliminary numbers, that this will drop significantly. Even so, we’re on track for our best month ever in March 2020 in terms of traffic. My answer? To keep writing.
Arguably, this blog has never made sense from a cost/benefit analysis perspective. Putting more time into Award Expert, my credit card points and frequent flyer mile consulting service, would have been been more financially rewarding. Putting more time into my import/export company may have been more rewarding. Heck, using my law degree in a more direct manner would have probably made more financial sense.
But I’m convinced more and more as I grow older that you have to love what you do; that there are some things in life more important than money as long as your basic needs are provided for. And the money often follows anyway. I’ve long resisted pushing credit cards on this blog and only recently put the infrastructure in place to even offer affiliate links. Don’t worry, I’m not going to be aggressive. But reading this thread on Twitter from Nomadic Matt humbled me in the sense that a blog my size is leaving a lot of revenue on the table each month.
I’m blessed in the sense that the overhead is low for both Award Expert and LALF. Thus, even though Award Expert is essentially dead right now, the company can go into hibernation mode and return. Award Expert does not have any employees, only independent contractors. I don’t say only lightly, for these are dear people who now have less work. Thankfully no contractor relies upon Award Expert as their primary source of income, which makes this situation so much easier for me.
Going forward, you can continue to expect 3-4 posts per day on LALF. I’ll continue to cover COVID-19 related news, but also dedicate at least one post each day to a lighter topic, like my 10 favorite airline commercials I published earlier today. I gathered so much great content during my recent trip to Africa and have some great stories to share. As time permits, I will clear the backlog of hotel and lounge reviews and offer more evergreen posts on the various loyalty programs of the world.
But each day I am still writing to myself…I think that’s key to sustain a blog on a long-term basis.
My other business is in a very precarious position…this is not the place or time to discuss it, but I may open up at a future time about it, since it has an enormous impact upon my life.
In our nation and in our world, we have reached a new crossroads of opportunity. In terms of potential, I see now what I saw after 9/11. We now have a chance to rise above partisanship and band together as a people, indeed as a world, to combat a common enemy. In terms of the economic duress this enemy will inflict upon us, we have a chance to help our brothers and sisters in practical and tangible ways like never before. We also have a chance to improve ourselves, through service, sober reflection, and hard work. Don’t waste your time at home watching Netflix (although I am enjoying Season 3 of The Crown). Plant a garden. Write a book. Tackle those long-neglected household projects with the help of YouTube.
Thanks to each one of your for reading. My ultimate source of hope remains rooted in my faith, but I am convinced we will get through this difficult time and come roaring back later in the year, humbled yet refreshed, weaker yet paradoxically stronger. Stay safe out there. Even during this difficult time, I am thankful for the simple gifts of this life.