U.S. President Donald Trump began his Monday morning with some branding advice to Boeing.
Speaking via Twitter, Trump stated:
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?
That last sentence…
If the President wasn’t a teetotaler, I’d be wondering if he had a few too many last night and was still feeling the effects.
But let’s discuss the merits of the President’s suggestion. Would a new name really change much? Which new features could be added? What would that do with the thousands of existing orders for the 737 MAX? I doubt Boeing could just change components of the aircraft and rebrand it without negotiating contracts. And if Boeing makes substantial improvements to the aircraft, it is going to want more money from its customers.
So I am not sure what prompted this tweet, but I think Boeing’s path to being trusted not in putting lipstick on a pig but rather in ensuring that its 737 MAX is fully airworthy and able to minimize the risk of pilot error.
What do you think about President Trump’s tweet?