United Airlines has offered generous travel grants to the golf programs at a number of Historically Black Colleges and Universities (HBCU) that will aid in recruiting efforts and allow teams to travel to more golf tournaments.
United Airlines Provides Travel Grants, Mentorship To Black Golf Athletes
In February, United announced it was sending $10,000 in travel credit to the golf programs at 51 HBCUs, totaling $510,000. Student athletes were also offered access to mentorship and career coaching from United employees. The move was described as a joint effort with the PGA Tour to “diversify and grow the sport and provide resources that allow HBCUs to recruit and compete at the highest levels of collegiate golf.”
United President Brett Hart explained:
“Removing barriers for HBCU students to have the same opportunities given to other collegiate athletes will open doors for countless young black golfers to achieve their dreams and for HBCU golf programs to develop to their full potential. United is committed to advancing inclusion and racial equity and that begins with making meaningful mentorship and scholarship investments in the communities we serve.”
When you think about what holds some people back, it is not necessarily the theoretical lack of equal opportunity, but the lack of resources that enable the cultivation of skill and networking that is so essential in climbing social hierarchies and promoting a more perfect union.
When I think about my own career, I quickly concede that traveling to legal symposiums and travel conferences has led to key relationships that are frankly far more important than my grades or what is on my resume. The old cliche, “It’s Not What You Know. It’s Who You Know” is true. It’s undeniably true.
To further raise awareness about its efforts, United tapped golf influencer Roger Steele to host a four-part digital content series set for release later this month called “Game Recognize Game.”
Here’s a trailer for the new series:
Full episodes will debut on Fridays here.
United Airlines is helping athletes and golf programs at HBCUs to be able to recruit the best athletes and travel around the country in a way that will open doors and relationships that otherwise remain out of reach. A new series on YouTube will showcase the practical impact of this effort.