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Home » United Airlines » United Airlines Will Resume Selling Liquor Minis In Economy Class
United Airlines

United Airlines Will Resume Selling Liquor Minis In Economy Class

Matthew Klint Posted onOctober 27, 2021November 14, 2023 7 Comments

two bottles of alcohol and a cup of ice

While American Airlines continues its liquor-free policy in economy class, United Airlines is restoring the sales of all liquor onboard. Starting next month, liquor minis will again be available for purchase in economy class on most United Airlines flights.

United Airlines Will Again Offer Liquor Minis For Purchase

Starting November 15, 2021 liquor minis will again be offered for sale on all United and United Express flights over 301 miles.

Flight attendants have been instructed to offer only one alcohol beverage at a time (“If a customer requests an alcoholic beverage, serve ONE single cocktail, beer, wine, or hard alcohol at a time, per beverage service. Customers can request additional beverages from the galley or their seat after the beverage service concludes.”). This marks a change in practice from limiting liquor sales only to beverage services. Passengers can now request additional alcoholic drinks between formal beverage services, which occur 1-3 times during a flight depending upon flight length.

All payments on United will continue to be contactless and United will begin accepting PayPal as a form of payment next month.


> Read More: United Airlines Partners With PayPal For Touch-Free Inflight Purchases


Furthermore, United will introduce three new adult beverages (though these will replace three existing liquor choices):

  • White Claw Hard Seltzer Black Cherry (replacing White Claw Hard Seltzer Mango)
  • Goose Island Neon Beer Hug IPA (replacing Breckenridge Brewery Juicy Drop Hazy IPA)
  • Kona Longboard Island Lager (replacing Kona Big Wave Golden Ale)

United’s 1K and Global Services members who end up in economy class will continue to be offered one complimentary alcoholic beverage (except for the 375 mL premium wines).

United’s Approach To Alcohol Sales Vs. American Airlines

American Airlines has made clear it will not resume alcohol sales onboard until the federal mask mandate is lifted. That mandate is set to expire in January 2022 but could easily be extended again. American cites onboard misbehavior and violence toward flight attendants as the reason for this move.

Meanwhile, United was the first legacy carrier to bring back beer and wine sales and now will offer its full selection of alcoholic beverages for purchase, even on shorter flights. At the same time, United Airlines has reported far fewer in-flight incidents this year than American (in fact, United CEO Scott Kirby says the number of incidents is below 2019 levels).

Is there a link? Could it be that alcohol sales help to relax customers and promote good behavior? Could it be that by selling alcohol onboard, United is better able to regulate portion size and cut down on passengers bringing their own drinks onboard?

Both from an ancillary revenue and behavioral perspective, United’s approach seems to be working.

When Will Real Cups And Glasses Return?

I asked a United spokesperson when real cups and glasses will return to premium cabins and was told:

“I don’t have any hard dates I can share at this time but will likely have an update on this for you in the coming weeks. “

Let’s hope those return soon.

CONCLUSION

United Airlines will again offer economy class passengers the ability to purchase liquor minis on flights over 301 miles. These will be available starting on November 15, 2021. Only contactless forms of payment will be accepted. With the return of liquor minis, all alcoholic beverages will be available for purchase behind the curtain.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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7 Comments

  1. Jerry Reply
    October 27, 2021 at 5:32 pm

    I gotta say, it was nice being served plated food and wine in a proper glass in J on the 48 minute YYZ-YUL flight. Full liquor sales in Y as well. If Canada can make it work, I don’t understand why the USA is still struggling. Good on UA for this.

    • Matthew Klint Reply
      October 27, 2021 at 5:33 pm

      This was your status run, correct? I thought you flew out of Florida? Did you receive a free upgrade?

      • Jerry Reply
        October 28, 2021 at 1:21 pm

        MCO-YYZ, YYZ-YUL-MCO. I intentionally booked an ITIN with a stop in YUL because it was on a 787, and frankly it just sounded fun. eUpgrade cleared without any incident.

  2. UA-NYC Reply
    October 27, 2021 at 6:42 pm

    Had the Neon Beer Hug last week…IMO quite solid and an improvement over the Breck hazy. Was getting a bit tired of that one.

    Will be curious if the full quality assortment (Buffalo Trace, Glenfarclas, OTR Old Fashioned) all return.

    • Matthew Klint Reply
      October 27, 2021 at 6:50 pm

      I’m hopeful considering they are still available in F. We need Mai Tais back!

  3. david Reply
    October 27, 2021 at 8:27 pm

    Hot damn…Jack Daniels and a cheeseburger.

  4. Michael Reply
    October 29, 2021 at 4:45 pm

    United is still not servicing any alcohol in economy on IAH-SJU or IAH-STT flights. Was told this is a weird quirk because it’s not an international flight but also not domestic. Can anyone confirm?

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