After nearly a year-long hiatus, United Airlines has brought back the beloved stroopwafel to its lineup of free snacks on onboard.
Stroopwafel Returns To United Airlines
Last week I wrote about United dropping hints about a big announcement. This was the clue:
As I suspected, it turns out the big news (in addition to new craft cocktails onboard, upgraded meals on longer Hawaiian flights, and a new premium nut mix) was the return of stroopwafels.
It would have been bad optics to reveal news the day after the crash of AA5342 and there still is no official announcement, but United now allows you to pull up the menu for your flight in advance and you can see that the stroopwafel has returned:
I can’t help but to think the resumption and removal of the stroopwafel is more of a PR stunt than anything else, like the annual return of the McRib sandwich at McDonald’s.
The American Airlines crash may have messed things up, but the post below is one of the most “viral” ever featured on Live And Let’s Fly…people love their cookies and publicity over this good news is free…
I do enjoy these and look forward to sampling one on my future United flight.
History has a way of repeating itself. Here’s a story I wrote on the same topic in 2019 after stroopwafels disappeared for several months and then returned.
United is bringing back the stroopwafel on morning flights. It’s about time!
Via Twitter, United indicated this much-loved treat will return to economy class this month.
The stroopwafel was introduced as a free snack in 2015 on morning flights departing before 9:30 A.M. Rather abruptly, United stopped serving them last June, shifting to maple cookies by Byrd Cookie Company. At the time, United only vaguely indicated the stroopwafel would return:
The Stroopwafel will be available again in the future as the airline rotates between morning snack options. The Stroopwafel will remain on flights departing Europe prior to 9:30 a.m.
It appears six months was the magic number.
Speaking of magic, there’s nothing magical about stroopwafels, they are just a tasty snack full of sugar and carbs. I see that. Others see it. But some calories are just worthwhile, even in the new year. This, at least in my opinion, is one such case.
Some people like to warm their stroopwafels over their coffee. United even made a video demonstrating how to do it:
Although the caramel center tastes great warmed up, I do not place mine over coffee or tea because it tends to make the waffle soggy.
CONCLUSION
It’s nice to see the stroopwafel back. Ultimately, it is just an unnecessary snack to help pass time on a flight. Even so, it is something I look forward to and associate with United like Rhapsody in Blue. That’s a marketing win.
I love that darn thing… The cookies were ok, but nothing like the stroopwafel 🙂
The Stroopwafel, from Holland, is The Best thing about United. Now I order them on my own… love these! And Trader Joe’s carries them around the holidays, but a smaller box than Costco.
Nice!
Meanwhile a couple notorious FT UA plants tried to convince everyone that removing the Stroopwafel wasn’t a downgrade, that the replacement cookie thing (at half the ounces and a no-name brand) wasn’t cost cutting…LOL
They now sell these at Walmart… Not much of a “treat” anymore. I originally bought them in Amsterdam at the airport and my whole family fell in love with them then.
Be sure to ask for one if you’re up in business class too! 😉
The Stroopwafel is so much better than those maple cookies they served. Glad to see them return!
I hated those maple things. I just tossed them!
160 calories (40% fat), 24g carb ( 13g sugar) per piece. Virtually zero nutritional value. Once in a blue moon isn’t going to hurt, but they shouldn’t be on the regular snack menu …and certainly not for children.
Ewww. So gross. Glad someone likes them. The first time I got one I thought it was a cookie and I took a bite and it was gooey and gross inside. Blah. Yes that’s how I really feel.
It is always appreciated to receive a complimentary treat and drink on board an aircraft
Last time I tried to heat mine, I spilled coffee all over my pants.
Enjoy the stroopwafel while you can.
Until the orange caveman applies an extra 25% tax.
With all the airline food you consume, some day you’re gonna look like Lizo.
I microwave my stroopwafels at home for 10 seconds. Delicious!
“I can’t help but to think the resumption and removal of the stroopwafel is more of a PR stunt than anything else.”
Worked here didn’t it.
I love freezing them when I have them at home. The initial crunch with the caramel flavor is delicious.