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Home  >  WestJet  >  WestJet’s Newest Brand Video Made Me Cry
WestJet

WestJet’s Newest Brand Video Made Me Cry

Matthew Klint Posted onJune 26, 2021June 25, 2021 7 Comments

As Canadians begin to ramp up flying once again, WestJet released a lovely brand video that actually made me cry. It’s worth a watch.

New WestJet Brand Video Brings Tears To My Eyes

Trying to describe it will not do it justice, so just watch it:

WestJet does great at making me cry…the Christmas Miracle videos make me tear up as well.

This video is so touching and so precious…many can relate. It’s also a reminder of the human cost of distancing and isolation. As we move toward a post-pandemic world and look back in retrospect, I am most curious if such draconian shelter-in-place rules were necessary in the first place.

I’m not a public health expert, so I will not give my two cents, except to note the tremendous human burden on family separation, as this video so delicately showcases. I am thankful this gentleman got to see Victoria…many loved ones died alone, a cruel and inhumane death worse than the virus itself.

This video is a poignant reminder that now is the time to embrace family and friends and cherish them like never before. Don’t wait…we never know when it is our turn to go…and our turn is coming. From dust we came, and to dust we shall we return.

And get vaccinated, for goodness sakes. Look at the numbers in the USA and Western Europe. A friend in Florida recently contracted COVID-19 for the THIRD time. He declined to be vaccinated because he said he had antibodies. Now he’s had the worst case yet, with fatigue, fever, and a loss of taste and smell.

Whatever fears you might have over the vaccination, the virus itself is worse. Don’t kid yourself otherwise.

And WestJet, nicely done on a beautiful video.

(H/T: One Mile at a Time, who said the video almost made him cry…well, it did make me cry!)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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7 Comments

  1. David Reply
    June 26, 2021 at 5:15 pm

    Honest sentiment, and lovingly presented. Nice job, Westair.
    I’m recalling my favorite airline ad when air travel resumed after 9/11. Southwest just presented their US map with a single route from one coast to the other. After several seconds, you hear the 10,000 foot chime, and the words ‘Please feel free to move about the country’.

  2. Stuart Reply
    June 26, 2021 at 6:24 pm

    Nothing like the German Christmas one last year. The one from the drugstore company. That thing made me cry for DAYS! This one needed a few seconds more story.

  3. Andy K Reply
    June 26, 2021 at 6:25 pm

    Ha – I saw the scenes in the widebody jet and thought “I doubt they fly a Dreamliner into Victoria….”

  4. NB_ga Reply
    June 26, 2021 at 6:57 pm

    No. Not sweet or poignant. Sad.

    So sad that so many chose to give up 16 months of their lives over this fiasco.

    Blessedly, my family and loved ones exercised basic caution but continued to enjoy one another as humans are meant to do.

    My father battled cancer while my mother continued to fade with dementia this past year. My children persevered through on and off in-person school. My partner and I grew stronger together. None of us would have given up a moment of this time together. I do not understand why so many choose that route then whine about their decision.

    This commercial is just more trite corporate pandering.

  5. cargocult Reply
    June 27, 2021 at 2:01 am

    If this sort of ad makes one cry, one is likely easily persuaded by the propaganda foisted upon us by the race and gender obsessed left. Feeling is easy. (Of course I support black lives! Masks save lives!) Thinking is hard. (How many unarmed black folx are shot by the police every year? Can I name an unarmed white person who was killed by the police? What have the trillions of tax dollars funneled into social welfare programs actually accomplished? Why do I need to wear a mask outdoors, or even indoors for that matter?) Elided in this ad is the reality that governments and the public health establishment forced this situation upon us.

  6. JJ Reply
    June 27, 2021 at 10:37 am

    It’s a nice heart-warming commercial. Not everything needs to be political or racial…

  7. Tim Reply
    June 27, 2021 at 1:27 pm

    Hey Matthew,

    Thanks for posting this, as a Canadian its heartwarming to see one of our airlines share what many people have felt and been through as we have all faced separation from the people that we love over the last 16 months.

    Any yes it did make me also tear up !

    Have a wonderful Sunday

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