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Home  >  Azul • Travel Technology  >  A Cool New Way To Board A Plane, But Good Luck…
AzulTravel Technology

A Cool New Way To Board A Plane, But Good Luck…

Matthew Klint Posted onMarch 13, 2021March 13, 2021 2 Comments

Brazilian airline Azul deserves great credit for its innovative new boarding process, even though I am skeptical that it will work in theory.

New Azul Boarding Process Is Great…In Theory

In what appears more like a Disneyland ride than a flight boarding process, Azul has introduced a color-coded, projection-style system of boarding.

It solves numerous boarding problems and promotes social distancing.

In theory at least.

 

@crosscheck_de

Lets Board the Plane. #airline #airport #traveltheworld #fy #avgeek

♬ Originalton – Crosscheck_de

I think this is a great innovation. Furthermore, I think that this idea has great potential around the world long after the pandemic subsidies.

But people are people. This whole process requires that people engage and pay attention. That’s asking a lot…

What happens when someone misses their turn? (this is actually a great potential for more innovation, if the system could automatically re-assign them a place in line). What happens if a family or friends are traveling together but separated in the cabin? How about the privacy concerns of broadcasting to everyone else where you are seated?

None of these issues are dealbreakers. Quite the contrary, even if the new Azul boarding process merely promotes order and falls short of perfectly achieving it, that constitutes progress.

Could airlines in the U.S. adapt similar boarding styles? Sure, why not? With airline demand picking up again and flights crowded, about the least socially-distanced part of the travel experience is the boarding process. I routinely observe people fail to leave room around them while waiting to board and then again on the aircraft jetbridge.

This new technology could be a way to solve this lingering problem.

CONCLUSION

Kudos to Azul for its innovation. At the very least, this new style of boarding is worth a try. While it will not be foolproof, I suspect that it will improve the boarding experience for most passengers and keep them safer.

(H/T: View From The Wing)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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2 Comments

  1. Rocky Horan Reply
    March 13, 2021 at 2:36 pm

    This isn’t really knew. I flew azul in Feb of 2020 and Azul was already using this

  2. derek Reply
    March 13, 2021 at 3:05 pm

    The fastest way to board is the following announcement, “ATTENTION LADIES AND GENTLEMEN AND GATE LICE, BOARDING NOW. DO NOT TRAMPLE OVER PEOPLE BUT ANYTHING ELSE IS OK”

    Since airlines want loyalty, they can preboard DYKWIA and elites.

    This priority to the military smacks of a military dictatorship. In China (or was it Russia), the military get to drive in the VIP lane, sort of like the HOV lane, at least that’s the way it’s in movies. How about brain surgeons? And Matthew, who is very important to the internet world (no kidding!).

    If I do not have a rollabag (rollerbag) then I like to board like British jetsetters….at the last minute. I have been the last to board several times and one of the last to board many times. One of those times was even at Heathrow where they called out my name on the intercom and then shut the door behind me.

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