Over the last five years, airlines have changed the requirements for reaching elite status from a certain number of miles flown to that component plus revenue from tickets. The airlines have all made clear that they want to reward...
Status Lite Is Bad For Everyone
Hotels, car rental companies, airlines – loyalty programs of all kind offer status to their best customers to distinguish casual guests from true loyalists. Status involves greater benefits in exchange for an increase in business. In order to create new...
Buying Elite Status from US Airways and American Airlines
As February draws to a close, today is the last day to buy elite status from US Airways at a preferential rate–the rate and even ability to do so changes substantially tomorrow. Meanwhile, American Airlines is enticing current elites...
New Star Alliance Gold Commercial
Star Alliance’s marketing department is savvy and I don’t just say that because I know the folks in it… Take a look at the latest Star Alliance Gold advertisement– What I love about this commercial is that it simply...
United Airlines CFO Labels Certain MileagePlus Elites as "Entitled"
Many are up in arms over recent comments about certain MileagePlus elite members made by United Airlines CFO John Rainey at the Bank of America Merrill Lynch Global Transportation Conference last Thursday. I am yawning. While not very savvy, his...
When it Pays to Have Frequent Flyer Status
I had a tight connection in Washington Dulles that involved a terminal change and actually missed my connecting flight yesterday. All flights to Philadelphia were zeroed out, but I was put on the standby waitlist for the next flight...
Why the 2011 United/Continental Elite Program Isn’t the End of the World
Reading some of the responses on Flyertalk today after United announced changes to the Mileage Plus program for 2011, you would think the world was coming to an end. Relax. I’m not happy about the changes either, but we may...
