Hyatt Hotels reward Globalists with a perk called My Hyatt Concierge. Few details about the program have been revealed, but new information suggests solutions to the program’s woes are in store.
Just Nine Concierges
According to one of the My Hyatt Concierge staff members, there are just nine of them currently working to serve US-based Globalists. Some Globalists have posted their Concierge’s name or initials and there are up to 24 floating around currently but some have left the business as well.
While that seems far too low, Hyatt is a much smaller chain with far fewer hotels, members and thus, elites than their competition. For the avoidance of doubt, this information was reported to others and not by my personal Hyatt Concierge – she’s been on vacation.
More Globalists Than Estimated
Reportedly, each My Hyatt Concierge serves 2,500 US-based Globalists for a total of 22,500 or about double what I had previously estimated. That’s a lot more than I (or many other bloggers) had imagined joined the club but remains one of the most lucrative and exclusive elite tiers in the hospitality business.
However, should that number include the previous estimate (11,000 Globalists) plus known Concierge Key Globalists* (11,300), that number supports previous estimates perfectly. The range of Globalists has moved to 22,500-33,800.
Gary Leff mentioned that the trial version of this program initially rolled out with just four agents and that the program had 37,000 Diamonds in 2014.
If, in fact, there are 22,500 Globalists, the addition of 10 more My Hyatt Concierges would be welcome news to Globalists who have not had a great relationship with their Concierge. Rumor is that the current staff members can retain clients that they choose and have had a relationship with, those who have been without contact or were not retained would be divided up among the new 10 staff members.
My question is whether these reinforcements are because interaction with My Hyatt Concierge staff has been so low, or because enough of the new American Airlines Concierge Key members that have been given Globalist* status have stressed the system. Have they added too many Globalists to maintain the status quo?
Regardless, Hyatt sees that there is a problem (key to solving a problem) and has done something about it. While nine Concierges was probably never the right number, more than doubling it helps but still may not be enough.
Gary Leff suggested that Ambassadors at Marriott (a similar program) are already too strained with “as many as 300” clients with whom to attend. If that’s the case, 4-8 times as many clients can’t possibly be sufficient to serve Globalists, with or without the inclusion of American Airlines Concierge Key Globalists*. While my experience with My Hyatt Concierge has been positive, we had to work together some before the relationship progressed. It’s a step in the right direction but with many Globalists indicating they have never heard from their Concierge, it seems unlikely this will be enough.
What do you think? Are you surprised by the number of My Hyatt Concierges or US-based Globalists? Do you think doubling concierge staff will be sufficient?