Yesterday, a package from ITA Airways arrived at my home that I was not expecting. I was pleasantly surprised with the contents.
A Package From ITA Airways Arrived In The Mail Yesterday
A few months ago I did a status match to ITA Volare, the new loyalty program for ITA Airways, the successor to Alitalia. Thanks to my 1K status with United and American Airlines Executive Platinum status (at the time), I was matched to ITA Volare Executive, the top elite tier. That includes:
- additional baggage allowance
- free checked golf equipment
- lounge access
- food and drinks free of charge onboard
- dedicated reception
When it comes to premium-cabin redemptions, the program is rubbish. But in terms of securing lounge access when traveling on a SkyTeam carrier, I felt it was worth the time.
Yesterday, a package arrived in the mail from ITA Airways.
I opened it and found a black box inside.
Peeling the wrapping away was a box with a lid that flipped open and said “born to fly.”
It was my membership card along with a welcome note.
Under it was a nice Italian-leather luggage tag bearing the ITA Airways logo.
A nice gift, which brought back memories of the way things used to be. United Airlines did not send me a new physical card or elite status welcome kit this year nor did American Airlines.
Will it make me more likely to fly ITA Airways? No, it won’t…though I do hope to review the new ITA Airways Airbus A350-900 later this year. At this time, however, the carrier is not releasing any award space to it’s SkyTeam partners and as I mentioned, it’s own redemptions are terrible (195,000 for a one-way intercontinental business class ticket…no thank you).
Alitalia sent me a welcome package about three months after I status matched to Volare Executive. With new service between Rome and Los Angeles soon starting up, I hope to try the new Italian flag carrier sooner rather than later. But I do have to wonder how the carrier can afford to send such nice packages to its members, including a beautiful leather luggage tag.