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Home  >  Qantas  >  Qantas Smartly Pushes Australia On International Travel
Qantas

Qantas Smartly Pushes Australia On International Travel

Matthew Klint Posted onJanuary 6, 2021January 6, 2021 3 Comments

Qantas has resumed selling international tickets for flights on or after July 1, 2021 and also altered flight crews that re-training will be begin soon. The move may be premature, but also marks a strategic chess move in the game of when to re-open borders and resume flights.

Qantas Will Hold Australian Government Accountable

Qantas took all of us by surprise when it announced international flights would resume in July and immediately began selling tickets. Were they aware of something we were not? What prompted this announcement even as the pandemic continues to rage around the world?

While the news was greeted with optimism, the Australian government tempered expectations almost immediately. Deputy Prime Minister and Transport Minister Michael McCormack noted:

International borders will be opened when international arrivals do not pose a risk to Australians.

Decisions about when international travel resumes will be made by the Australian Government.

The Australian Government is working on travel arrangements with countries, such as New Zealand, that have low community infections.

Operations and ticket sales on particular routes are commercial decisions for airlines.

Note that the government did not refute anything Qantas has said or condemn it for selling tickets prematurely. It simply stated that it would be the one to make the final decision.

As View from the Wing notes, it’s not like Qantas CEO Alan Joyce is somehow out of the loop. Quite the contrary, he is one of the most well-connected men in Australia. Thus, it is not illogical to conclude that this decision was not made on a whim. Indeed, it likely came after consultation with health and other government officials, even if via backchannels.

By most accounts, Australia has done a fantastic job in containing the spread of coronavirus. This has come at great cost to freedom of movement, but there is no denying that the strict measures in place have prevented the kind of catastrophe that the USA is now experiencing.

Nevertheless, while finding the right balance is not for me to dictate or even suggest, Qantas is a key stakeholder and has a legitimate and vested interest in trying to encourage a cautious government to move a bit faster.

After all, if the vaccine proves effective and is widely distributed by mid-year, the safety downside to international travel diminishes greatly. Qantas is not wrong to ensure that it can resume international operations at the earliest possible safest moment.

CONCLUSION

Qantas may have “jumped the gun” when it comes to resuming international ticket sales, but it was a calculated move that seeks to move the Australian government from its overtly cautious position to one that accommodates international travel a bit earlier than originally planned. Every additional day without travel is revenue lost.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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3 Comments

  1. Paolo Reply
    January 6, 2021 at 3:56 pm

    Australia has done relatively well: a combination of geography, good luck, a robust public health system, coordinated government responses…but mostly the willingness of the public to support/tolerate constraints on individual freedoms for the greater public good.
    However there is a growing frustration with the rollout plans for vaccination; the public is not buying the BS from the mealy-mouthed mob in the national government ( eg, claims that the rollout is held back out of an abundance of caution/ safety concerns/appropriate certifications…rather than the truth, ie that their planning has been inadequate).
    QANTAS has adeptly sniffed the wind in respect of the public mood, ie that we want expedited vaccination on a firm, unbending timeline, facilitating a return to the opening of borders, limited travel. Public support is contingent upon the government moving more rapidly towards the light at the end of the tunnel ; the hysterical response by the control freak from the Farmer’s/Miner’s Party is particularly unhelpful.

  2. surfer Reply
    January 7, 2021 at 1:36 pm

    Fascinating job…??? really. try reading this article:

    Strict border controls and quarantine caps keep around 39,000 citizens stranded overseas, feeding frustration and a sense of alienation

    https://www.wsj.com/articles/a-year-after-covid-19-emerged-australians-still-cant-get-home-11610015403?mod=hp_lead_pos12

    • Matthew Klint Reply
      January 7, 2021 at 1:39 pm

      I don’t deny that is an issue. Nevertheless, it’s remarkable how low the numbers are and how outbreaks have been controlled. I’m assuming that if the medicine is worth than the virus, the government will be shown the door next election.

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