United Airlines has unveiled that its mobile app is now fully translated into Spanish, making it easier for many customers to use the United app in their preferred language.
United Airlines Mobile App Now Available Fully Translated Into Spanish
As of this week, the United app is now available in Spanish, with access to all tools:
- Passengers can now access the full suite of app tools in Spanish, allowing them to book flights, check-in, get their boarding pass, receive automatic re-booking assistance with United’s self-service tools, and more. Plus, they can access real-time flight information in Spanish with Live Activities for iPhone and Apple Watch, including countdown to boarding, gate and seat numbers, baggage carousel information and more.
- The United app will automatically show up in Spanish for those who have their devices set to Spanish.
- United began translating select app features to Spanish in June. Since then, there has been a significant uptick in Spanish-speaking travelers interacting with translated app content, including a 10% increase of Spanish-speaking travelers checking-in prior to arriving at the airport.
United also has updated its airport signage, with departure gates now showing boarding info in both English and Spanish to all flights departing to Spanish-speaking international destinations.
I’ve flown on many of these flights on United and I think this is a very smart move. I’ve seen so many folks lost when announcements are not made in Español and the point here to inform, keep passengers happy, and increase business. The immediate added engagement in the United app is evidence that folks are looking to use the latest technology but view the language barrier as difficult.
United may be based in the USA, but it caters to clients worldwide: it is a global airline with an extensive reach in the Latin American world. This move makes perfect sense.
Oh good! This will assist all of those illegals to get on their flights and get the hell out before Trump deports them!
Chi,
Chi-nese translation is next so you can board your self-deportation flight more comfortably too. Yay!
Oh my, exciting times.
I’m actually a white guy from Nevada.
The funny thing is you probably eat at Taco Tuesday. And Nevada? Isn’t that Spanish for snowy? Love my daily dose of moron.
Continental Airlines’ “Latinization” 2.0?
Reducing friction for customers usually pays dividends. While this could be viewed primarily as a cost, it clearly shows operational and potential financial benefits. Spanish is the #2 spoken language in the United States and I assume this will also help drive loyalty and sales in Latin countries.
On a separate note, Mr. Nevada sounds charming – his strategy of only selling to English-speaking customers is nothing short of visionary. /s