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Home » United Airlines » United Airlines Restores Buy On Board Service To Longhaul Hawaiian Routes
United Airlines

United Airlines Restores Buy On Board Service To Longhaul Hawaiian Routes

Matthew Klint Posted onFebruary 20, 2021November 14, 2023 8 Comments

a man serving a drink to a woman

Starting next month, United Airlines will resume in-flight sales of snacks, food, and alcoholic beverages on its longhaul routes to Hawaii. To promote safety, only contactless payment will be accepted.

United Airlines Restores Buy On Board Service To Select Hawaiian Flights

Late last year, United trialed buy on board (BoB) service from Denver, utilizing contactless payment options. Contactless payment requires you to register your credit or debit card in the United App or on united.com, which can then be remotely transmitted to flight attendants in-flight. Per United, customers and flight attendants responded well to the trial and particularly to the new payment option.

While United has stoped its BoB service from Denver, it will start offering it on the following longhaul Hawaiian routes starting on March 4, 2021:

  • Chicago (ORD) – Honolulu (HNL)
  • Chicago (ORD) – Maui (OGG)
  • Houston (IAH) – Honolulu (HNL)
  • Newark (EWR) – Honolulu (HNL)
  • Guam (GUM) – Honolulu (HNL)

For the Denver trial, buy on board service was limited to beer, wine, snacks (like potato chips and gummy bears), and snack boxes. It is not clear whether the Hawaiian flights will have the same limited choices or include an expanded Choice Menu.

In a memo to flight attendants shared with Live and Let’s Fly, United attempts to walk the fine line between customer comfort and safety, noting:

We continue to keep safety top of mind for you and our customers as we begin to reintroduce food and beverages for purchase. We are committed to providing a safe environment while providing customers an enjoyable travel experience, and we look forward to getting your feedback as we continue to learn and improve together.

Unsurprisingly, many flight attendants are unhappy with this news and believe that passengers sipping alcohol or eating food will create a potential safety hazard.

Complimentary snack packs with bottled water as well as a sweet and salty snack will still be available on these flights. First class passengers will continue to receive hot meals.

CONCLUSION

United will restore buy on board service on its longhaul Hawaiian routes starting on March 4th. Only contactless payment will be accepted. Although a small step, it marks  one more move in return to normalcy.


> Read More: United Airlines Moves To Contactless Onboard Payments, Will Resume Buy-On-Board Service


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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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8 Comments

  1. Sexy_kitten7 Reply
    February 20, 2021 at 9:18 am

    I’m sorry what? Are you saying your can’t order a G&T unless you’re in FC?

    • Matthew Klint Reply
      February 20, 2021 at 11:47 am

      Currently, yes.

      • Sexy_kitten7 Reply
        February 22, 2021 at 12:20 pm

        Oh dear god! I’m flying AA this week, which I’ve heard has even less food/drink. Thankfully I am in first! Looking forward to my animal crackers har-har.

  2. SW Reply
    February 20, 2021 at 6:34 pm

    Just got off Hawaiin in FC and I have to say the meal was pretty good. Booze is also allowed in F. The plane wasn’t full, don’t know what the big deal is with food and bev in the main cabin.

    • Jack lis Reply
      February 25, 2021 at 11:22 am

      I will pack my own boiled chicken with sticky rice n red hit pepper n some moon shine in my carrying bag!

  3. Pingback: What food and drinks to expect on your flight to Hawaii — The Points Guy
  4. Pingback: The Worst Airport Gate In America Set To Be Retired In Two Months - View from the Wing
  5. Pingback: Here’s what food and drinks the major U.S. airlines are currently serving

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