“We think you’re doing great… harm to our planet.” So opens a Wizz Air ad shaming business class passengers and the airlines that cater to them.
Wizz Air Attacks Business Class
I’ve written about the tiff between Wizz Air and legacy carriers in Europe, particularly Lufthansa. After Lufthansa CEO Carsten Spohr attacked low-cost carriers like Wizz Air for being “ecologically irresponsible”, Wizz Air CEO Jozsef Varadi hit back that “business class should be banned” due its larger carbon footprint.
That should have been the end of the tit-for-tat, but Wizz Air has launched another strike via a new ad that again attacks business class on flights under five hours.
You can watch the ad here:
— Wizz Air (@wizzair) December 5, 2019
Note that Wizz Air attacked Austrian, British Airways, and Austrian…three of its biggest competitors.
Wizz Air Ad Makes No Sense
I watched the ad expecting to laugh.
But I didn’t.
I watched the add expecting to at least think a little deeper about my own choice to fly business class, when possible, even on short flights.
But I didn’t.
Instead, I just found myself disgusted by an ad poking fun at people who take taxis instead of Uber Pool or who may have to be gone for more than a few days and cannot stuff their suits and shirts into a backpack.
I realize this ad is all about the shock jock effect, not the message itself, but I cannot recall seeing a more unprofessional airline ad.
Is anyone going to fly Wizz Air because of this ad? I don’t boycott any airline, but I’m sure going to try to find a way to avoid Wizz Air going forward.
This ad is like a political candidate expecting to win by attacking the other side instead of offering real solutions and a bold vision beyond poll-tested superficialities. Wizz Air offers an uncomfortable product with deplorable customer service. Look no further than the hilarious Twitter comments. Wizz Air will not win by attacking the competition. The only way Wizz Air can win is by offering a solid and reliable product. That should be its focus; not a tawdry ad. And it should clean its own house before attacking others…
I’ll give Wizz Air credit for getting people talking about it commercials. In the meantime, I’ll continue to fly business class even on intra-European flights…maybe if airlines offered this tall guy some decent legroom behind the curtain, it would not be necessary.
Avoiding Wizz Air makes me think of Matt Damon explaining why he won’t join the NSA in Good Will Hunting.
Analogies always break at some point, but I’m just going to stick to Austrian, British Airways and Lufthansa for my intra-Europe flying needs.
How about you?
(H/T: One Mile at a Time)