JetBlue has debuted its new Airbus A321neo, featuring several cabin innovations that make for an objectively better passenger experience. JetBlue’s focus is on “seamless living” onboard the new aircraft. To that end, the new aircraft features: New Welcome Area:...
Delta’s New JetBlue Containment Strategy In Boston

Delta is boosting transatlantic flights from Boston by 30%, with new service to London, Manchester, Paris, and Rome starting in 2020. Make no mistake, the move is targeted at JetBlue. Delta has built up its focus-city in Boston to...
Why Is JetBlue Suing Walmart?

JetBlue is suing Walmart over trademark infringement. What’s going on? Last year, Walmart introduced an online-based personal shopping service called Jetblack. The text-message based membership services hopes to out-compete Amazon Prime and offer features like: Personal shopping over text...
JetBlue As The “Goldilocks” Airline

JetBlue styles itself as the bowl of porridge that is not too hot, not too cold, but just right. It believes customers, let’s call them Goldilocks, will always choose JetBlue when they can. You remember the story of Goldilocks...
JetBlue Defends Qatar Airways, Warns of Retaliation

Fearing retaliation, JetBlue is asking the U.S. government to lay off its scrutiny of Qatar Airways and Air Italy. JetBlue is worried that it will be caught in the crosshairs of an ongoing dispute between U.S. legacy carriers and...
I Hope JetBlue Is Courting Etihad…

Etihad is shrinking while JetBlue is growing. That presents a strategic business opportunity at London Heathrow. Jet Airways is on the verge of collapse, but leaves behind some incredible assets…including three that may be particularly valuable to JetBlue. I’m...
Meanwhile, One Airport Seeks To Punish JetBlue

With all the excitement surrounding JetBlue’s London announcement yesterday, news of a crackdown at an airport on the other coast slipped off the radar. JetBlue has big expansion plans to Europe. Service will start with London in 2021 from...
JetBlue’s London Challenge

As expected, JetBlue announced new service to London yesterday from Boston and New York, But there are still many unknowns including a London-sized elephant in the room. JetBlue “intends to launch multiple daily flights from both cities to London...
Is Delta Messing With JetBlue?

Delta, in partnership with Virgin Atlantic, announced plans to serve London Gatwick from New York and Boston. Is this really about pursuing two lucrative new routes or is it about discouraging JetBlue from the same routes? Like One Mile at a...
Now I Am Convinced JetBlue Is Starting Service To London…

Just a follow-up on my post yesterday about an “important” JetBlue announcement coming on April 10th. Now I’m even more convinced JetBlue will announce service to London. Recall, the email stated: Save the Date JETBLUE ALL HANDS Join us for...
Will JetBlue Announce Service To Europe On April 10th?

JetBlue has hinted about service to Europe for years. Will the big announcement finally come this spring? Yesterday, JetBlue employees received the following “Save the Date” e-mail: Save the Date JETBLUE ALL HANDS Join us for a chat about...
JetBlue Passenger Ejected For Cursing At Baby, Spitting On Seatmate, Hitting Gate Agent…

“I’m not sitting next to a f****** 3-year-old. I’ve been drinking all day!” Need I say more? Valerie Gonzalez, a JetBlue passenger traveling from Ft. Lauderdale to Las Vegas, boarded and found she was was sitting next to a...
JetBlue And Singapore Airlines Cozy Up

Singapore Airlines and JetBlue have expanded their codeshare relationship, further deepening ties. But one key benefit is still lacking. The current codeshare agreements sees Singapore Airlines codesharing on the following JetBlue flights to/from JFK: Austin, Texas (AUS) Boston, Massachusetts...
Why JetBlue Dinner In MINT Class Is The Best

Each week, my Meal of the Week feature examines an airline meal from my travels over the years. This may be a meal from earlier in the week or it may be a meal served over a decade ago. Despite our...
Is JetBlue For Sale?

Is JetBlue positioning itself for the next big airline merger/acquistion? One airline analyst says yes, though I remain skeptical. That analyst is Dan Reed, a Forbes contributor who has written about airlines the last 26 years. He makes the following...
JetBlue Strongly Hints At London Service, Citing “Obscene” Fares

Good news for us: JetBlue is hinting more strongly than ever before that it may soon start service to London with an expressed goal to bring down “obscene” premium cabin fares. obscene | əbˈsēn | offending against moral principles;...
Counterpoint: Turning Chase’s JetBlue “Lemon” Into Lemonade

Matthew wrote a piece discussing the removal of Chase Ulitmate Rewards partner Korean Air SkyPass and the addition of JetBlue TrueBlue was the equivalent of a car dealer selling a “lemon.” I emphatically disagree, and here’s why I am...
Chase Trades In A Rare Beauty For A Lemon

If Chase were in the car business, it would be guilty of swapping out a rare beauty for a lemon. My metaphor is meant to convey this: we just lost a great partner and its replacement is essentially useless...
How A JetBlue Crew Saved The Life Of A Dog Onboard

A JetBlue crew is being praised for swiftly acting to save the life of a distressed dog. Darcy, a three-year-old French bulldog, experienced trouble breathing on a JetBlue flight from Orlando to Worcester, Massachusetts. Quickly springing into actions, FAs Renaud Spencer...
JetBlue Returns to Ontario, Expands at Burbank and Palm Springs

JetBlue is returning to Ontario International Airport and ramping up service at Burbank and Palm Springs. Ontario JetBlue left Ontario in 2008 and is retuning precisely 10 years later. The new route will begin on September 05, 2018 and...