JetBlue-founder David Neeleman wants to start another U.S. airline by 2020. He sees an opening for utilizing fuel efficient aircraft between secondary airports. But is the timing right?
Originally reported by Airline Weekly, Neeleman hopes to form a new lost-cost airline called Moxy Airways that will offer point-to-point service between secondary airports including:
- Providence, Rhode Island (PVD)
- Fort Worth, Texas (FTW)
- Burbank, California (BUR)
That list is not exhaustive, but meant to emphasize that Moxy will be avoiding major hubs like Boston, Dallas, and Los Angeles.
At the core of Moxy is the CS300 aircraft from Bombardier, an aircraft program that was recently acquired by Airbus.
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Neeleman and his group of investors, who have already raised $100MN fo the new venture, believe that the economics of CS300 . To that end, Moxy Airways has secured 60 orders for the CS300, the largest of the C-Series aircraft from Bombardier. It is soliciting additional financing from investors around the world.
What Will Moxy Airways Look Like?
In an investor presentation leaked to Airline Weekly, the goal of Moxy will not be to compete on the level of Spirit and Frontier. Rather, Moxy will be a hybrid model with complimentary wi-fi and more spacious seats, but charges for seat assignments and snacks onboard. The carrier plans only to sell point-to-point tickets.
Neeleman can boast of a successful portfolio of airlines he help to establish or build. In addition to JetBlue, these include WestJet in Canada and Azul in Brazil.
This airline is not merely wild speculation. Moxy Airways has already taken significant steps to form and I see no reason why, assuming the investment is there, that we will not see a new airline born in the months ahead.
Can it survive? Will it be viable? Only time will tell.
image: Campus Party Brasil / FLICKR
Partnership with Marriott? Or just borrowing the name?
I had the same question!
Would you know how to contact Neeleman/ Moxy airlines?
Thanks. Dr Roger Watson
Wishing Mr David Neelman the best in this project. His strategy make sense. A combination of fuel efficient aircrafts and smaller airports sounds like a winning combo.
FTW is an odd choice. The terms of the Wright Amendment repeal require Dallas and Ft. Worth to at least go through the motions and oppose any new service at an airport other than DAL or DFW until 2022. It’s also not particularly convenient for perhaps 70% (by population) of the Metroplex. Curious to see what their ultimate business plan looks like.
I’d be first at McKinney
Hi, i work in Azul Brazilian Airlines and i am sure his project will be succsessful. Azul is one of the best airlines in brazil and i have to say it’s great work in this company.
Jet blue wanted the Pan Am name
Moxy is catchy…but the Pan Am name is available…
Needleman has the brains to do this new operation, with the ideal airliner, serving large markets through smaller, close-by airports. No long lines, but no mass transit being discussed yet into city centers, I had hoped southwest or jetblue would initiate such a plan, being as they both have good service and consistent operations, and are both trusted by the flying public. I wonder what sort of feeder processes would result from Jetblue and Southwest each putting a hundred or more small jets into underserved/new ruts.
any word on if the ultimate goal is, after this gets going, to combine it with JetBlue?
Wow…Charge for snacks??????I don’t think so…
where’s the color scheme and the logo for Moxy??