Virgin Atlantic has unveiled a new livery that will eventually be applied to all 38 of its aircraft.
New technology, reportedly unique to VS, will give each aircraft a highly reflective metallic appearance.
In a press release announcing the change, Virgin Atlantic says “the new livery uses an entirely new paint system which is unique to Virgin Atlantic – a first on commercial aircraft. It has been specially developed to achieve a highly reflective depth of metallic color. The painting process has been simplified, using fewer maskings and applications for a drastic reduction in materials used. Over 450 liters [about 120 gallons] of paint was used and took over 3,000 – 3,500 man hours to paint. The new paint is more durable so aircraft will only require re-painting once a decade.”
I don’t particularly care for the new font, but I do like the retro metallic design and appreciate that VS is finding a way to cut down on consumption and save money while achieving a more durable product.
Judge the new livery for yourself:
Image Courtesy: Virgin Atlantic