Ad analytics are getting better than ever, though I was shocked at one Lufthansa ad that has been plastering my screen the last 24 hours.
It started last night when I was on airliners.net and these two Lufthansa ads popped up:
I noticed the one on the right first and smiled. Indeed, I look forward to taking Augustine “birdwatching with daddy” one day. In fact, I can hardly wait. Interesting that Lufthansa had LAX-FRA fares when I have not been on the Lufthansa site at all recently to search — or even on Kayak or Google Flights.
Then I noticed the ad on the left and did a double take. Is this the best Lufthansa’s ad people can come up with? Ha, ha — yes, we all get the double entendre of the woman holding a piece of cake with the text stating, “It’s not cheating when on vacation.”
I am not offended by the ad but also do not find it a particularly clever way to sell airline seats…though I am talking about it now…
With sub-$200 fares to Europe popping up left and right, it is not like I am going to spend the kind of money anyway on a Lufhtasna ticket. That would be a crime.
But now these ads are following me around the internet! And a new one too–“Status: in a relationship with Europe.”
My advice to Lufthansa: market that you have lie-flats in business. Many clients still think you have the old seats. Market German hospitality and free alcohol to economy travelers. Leave the innuendo to Spirit and Ryanair.
Anyone else see these pop-ups?
Many clients may also think that LH has direct isle access seat in C, so better not even mention it.
I explain whenever booking LH that if traveling solo, their feet are going to be dangerously close to their neighbor…
Not necessarily, some planes are configured with \\ rather then /\ – like the upper deck of the 744 which, jumping over a neighbor aside is quite nice (I’d rather do that then try and squeeze into the old Vantage feet coffins).
I don’t envy LH marketing though, it really doesn’t seem like they have anything to brag about in advertisements in the outstations.
Anyone else see these pop-ups? No, because we us ad blockers.
Which one do you recommend?
There’s a browser called Firefox with plugins called Adblock Plus and Ghostery that cut out about 98% of ads. 🙂
I don’t think the purpose of the ad is to imply to cheat on your spouse on vacation. I think the point is you indulge in something that is a “cheat”, like eating the cake. I think you are taking this too seriously
Flown LH premium economy singapore to frankurt. Most in unimpressed. Food awful given the suppossed better seat. Seat was rock hard and built for a long thin passenger. Not short and wide. In 13″hrs one meal served. Barely an offer of water and no facility to look after yourself. Give me virgin premium economy any day.
The woman is “cheating” with food. What’s wrong with you?
It’s called, double entendre.
I agree with Steven. I do not think it was about cheating on your spouse. The girl in the ad is clearly eating a cake which is normally considered a forbidden fruit (for some odd reason but I blame media).
People interpret messages to their benefit. After all, you are what you eat…