Rimowa has stopped producing its iconic mini-suitcase amenity kits for airlines, marking the end of an era and sad news for premium cabin travelers.
I stumbled across the news while reading a recent EVA business class trip report from Taipei to Brisbane by Points from the Pacific. I knew that EVA no longer offers Rimowa-branded amenity kits on flights that originate at outstations, but thought that passengers departing TPE continued to receive them. Zac, however, received a different amenity kit.
Upon further research, however, I found that this is a problem that goes beyond EVA. Per the Chicago Business Journal, EVA’s termination of its contract with Rimowa was not due to cost cutting or per the request of EVA, but due to Rimowa’s refusal to renew the contract, which ended last year.
I’ve covered the acquisition of Rimowa by the LVMH group and noted the new direction the company is taking. Alexandre Arnault, 27, is President and CEO. His new vision for the company apparently does not include airline co-branded amenity kits.
It has been ages since I received a Rimowa amenity kit on Lufthansa and ANA has also cut its own version. It now begins to make more sense. Thai Airways still offers Rimowa out of Bangkok to first class passengers, but expect that to end once supplies are exhausted.
> Read More: Meet The 26-Year-Old CEO Of Rimowa
Rimowa amenity kits are like my KLM Delft houses or my Lufthansa rubber ducks…among my favorite airline mementos. It is sad that Rimowa has decided to stop producing these amenity kits, but it was fine while it lasted.
FYI, passengers on EVA now receive a Salvatore Ferragamo amenity kit (pictured below) that resembles a Rimowa amenity kit, but is certainly not the same.